Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with:
#massive scale
#nielsen
Joe Yule and Katie Packer have been promoted as part of Headline Publishing’s strategy for non-fiction expansion. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 02:18:24 UTC ]
More news stories like this |
It’s an underused tool to battle mistreatment and suppressed wages, Eric Posner argues. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust law
#protect workers
Farshore has adopted a "total audio" strategy which will see the imprint publish an audiobook for every narrative book published in print. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 22:40:19 UTC ]
More news stories like this | News stories tagged with:
#book published
#audiobook
The 12 winners have been revealed for this year's Creative Future Writers’ Awards, celebrating prose and poetry from underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 13:27:24 UTC ]
More news stories like this | News stories tagged with:
#underrepresented writers
Almost one in five working-age adults are disabled, so why does it remain a struggle to find that statistic adequately reflected in modern fiction? Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 17:03:37 UTC ]
More news stories like this |
White House official Rush Doshi explains the goal: to supplant U.S. global dominance. Continue reading at The Washington Post
[ The Washington Post | 2021-09-17 12:00:00 UTC ]
More news stories like this |
John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
More news stories like this | News stories tagged with:
#nick davies
#literature festival
A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 05:25:24 UTC ]
More news stories like this | News stories tagged with:
#coronavirus pandemic
#libraries
Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
More news stories like this | News stories tagged with:
#avert disaster
The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#cheat sheet
#browser extension
#digital media
The bestselling author of Wonder is back with Pony, a standalone novel that promises to be a new American classic. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling author
At the Los Angeles Times, artists reflect on the enduring legacy of children’s book author and illustrator Eric Carle, whose spellbinding images and narratives captured readers’ imaginations for generations. “Carle’s ultimate gift was the idea of creation,” Daric Cottingham says, “the notion... Continue reading at The Millions
[ The Millions | 2021-06-03 20:30:21 UTC ]
More news stories like this | News stories tagged with:
#eric carle
#book author
#children’s book
Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 06:43:36 UTC ]
More news stories like this | News stories tagged with:
#creative projects
#libraries
HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
More news stories like this | News stories tagged with:
#consumer division
#news corp
#harpercollins
#houghton mifflin harcourt
Femi Fadugba’s time-travelling début has already been picked up by Netflix, which is adapting his book into a film starring recent Oscar winner Daniel Kaluuya Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 16:11:41 UTC ]
More news stories like this |
Thirty-year-old Bronx-born Adam Silvera is one of the leading figures in Young Adult fiction, focusing as he does on gay-themed stories. His first book More Happy Than Not was published in 2015 by Soho Teen and his second, History is All You Left Me, also became a big success. But it’s his tale... Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 18:33:33 UTC ]
More news stories like this | News stories tagged with:
#adam silvera
#leading figures
#big success
#amazon book
The first lady saw herself as a key supporting player for her husband, writes Karen Tumulty. Continue reading at The Washington Post
[ The Washington Post | 2021-04-23 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#world stage
A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age
[ Advertising Age | 2021-04-07 18:36:09 UTC ]
More news stories like this | News stories tagged with:
#study reveals
#consumer sentiment
#nielsen
“Our collaboration is like a river,” Doyle says of working with her agent. “We’re in it all the time together.” Continue reading at The Washington Post
[ The Washington Post | 2021-03-24 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative process
A new abridged translation by Julia Lovell reveals the delights — and flaws — of the classic Chinese tale Continue reading at The Washington Post
[ The Washington Post | 2021-03-03 08:24:52 UTC ]
More news stories like this |