Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Prince Shakur’s debut memoir When They Tell You to Be Good starts with an argument between him and his mother which recalls the image of his father’s murder, a man he never got to know. In unflinchingly honest detail Shakur traces his own journey of self actualization as a queer, Black Jamaican... Continue reading at Electric Literature
[ Electric Literature | 2022-10-13 11:00:00 UTC ]
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In his memoir, poet Javier Zamora recounts in gripping detail his boyhood travels from El Salvador to the United States. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 10:00:06 UTC ]
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New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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James Spooner's 'The High Desert' chronicles a journey into punk as a Black teeen's escape from exurbia. It's a more common story than you'd think Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-08-25 13:00:59 UTC ]
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While other future novelists were discussing iambic pentameter and leitmotifs, Gina Chen immersed herself in computer science. Continue reading at The New York Times
[ The New York Times | 2022-08-25 09:00:11 UTC ]
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PW caught up with the team at Hardie Grant and Quadrille to talk about their current and upcoming cooking titles; why readers love cooking with physical books; and about how quality recipe books promise readers new knowledge, culinary adventure, and escape to places and cultures beyond their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
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Her semi-autobiographical novel, “The Passenger,” centered on the reunion of an Auschwitz survivor and her former Nazi guard and inspired a noted opera. Continue reading at The Washington Post
[ The Washington Post | 2022-08-14 23:45:29 UTC ]
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As attorneys for Penguin Random House and Simon & Schuster took their turn to defend PRH's purchase of S&S, William Morris Endeavor's Jennifer Rudolph Walsh, Gallery publisher Jennifer Bergstrom, and Norton's John Glusman found themselves in the witness chair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post
[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Matthieu Aikins’s olive complexion, dark hair, and ambiguous features means that he is often mistaken as a local in Afghanistan and the Middle East where he has lived since 2008. In his non-fiction book The Naked Don’t Fear the Water, the Japanese Canadian journalist goes undercover as an Afghan... Continue reading at Electric Literature
[ Electric Literature | 2022-04-22 11:00:00 UTC ]
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The inaugural Caucasus and Black Sea Basin conference was the centerpiece of the UNESCO World Book Capital closer in Tbilisi. The post Georgia’s World Book Capital Program Stages Its Black Sea Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-19 17:35:48 UTC ]
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Brazil's publishers arrive in London with their own stand and offerings at the trade show, including Prêmio Jabuti exhibition. (Sponsored) The post London Book Fair: Brazil Stages Its First Exclusive Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 14:23:16 UTC ]
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Headliners Ben Okri and Louise Moore are to give keynote addresses on London Book Fair’s new Main Stage. The post London Book Fair: This Year, a Main Stage in Pillar Hall appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-28 12:47:19 UTC ]
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In "The Color of Abolition," Linda Hirshman explores the antislavery movement through three charismatic characters. Continue reading at The Washington Post
[ The Washington Post | 2022-03-25 12:35:05 UTC ]
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In the memoir North to Paradise, Ousman Umar tells the story of his migration from rural Ghana to urban Europe, a five-year journey that took him across 11 countries. These years are so eventful and rife with suffering that just one could be a book unto itself: Ousman is exploited in Accra;... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-10 09:50:30 UTC ]
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