Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Three days of high-level issue-driven programming at London Book Fair is set for the Main Stage series in April. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Rapley: ‘Industry Big Hitters’ oday (February 1), organizers of London Book Fair (April 18 to 20) have announced details of an... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-01 18:05:55 UTC ]
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Calls for meaningful Indigenous representation in the industry are finding traction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Adam Bessie and Peter Glanting’s debut graphic memoir 'Going Remote: A Teacher’s Journey' chronicles the impact of the pandemic on the community college where Bessie teaches and on the lives and education of his students after the suspension of in-person classes and the switch to online... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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By 2030, the company’s “30/30 Strategy” aims to cut 30% of its global emissions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
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Hervé Tullet is a perennial favorite among buyers and sellers of children’s books as well as among the art crowd. His books have been translated into many languages, and he’s been featured in exhibitions around the world. * THE BOOKS Comment papa a rencontré maman (How dad met mom), Hachette... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:52:36 UTC ]
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Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
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The literary journal attracted great names. Its issues sold well. And then it was over — a fate that offers insight into the tenuous place of literary magazines in the American publishing landscape. Continue reading at The New York Times
[ The New York Times | 2022-12-03 14:55:20 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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PRH's third annual demographics report shows that diversity among its leadership and executive teams continues to be a work in progress. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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For some frustrating reason, I’ve lost a lot of specific memories from my time as a young father; that period is now like a home from my past that I yearn to visit, but is always out of reach. And yet I can vividly recall the night I first read Crockett Johnson’s celebrated children’s book […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-08 09:53:17 UTC ]
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First published in Japan in 1983, this picture book from the fabled animator is eerie, enchanting and surpassingly strange. Continue reading at The New York Times
[ The New York Times | 2022-11-02 09:00:16 UTC ]
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The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
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The Publishers Association's Dan Conway called sustainability 'the issue we will all be judged on in the future." The post At Frankfurt: IPA Stages Its Second ‘Sustainability Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-28 13:30:17 UTC ]
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Join a book lover on a trek through several bookstores across the city of Edinburgh. Continue reading at Book Riot
[ Book Riot | 2022-10-28 10:38:00 UTC ]
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Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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