Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Tips for feeling motivated, embracing bad ideas, getting over creative blocks, and more. Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books... Continue reading at Fast Company
[ Fast Company | 2023-10-07 05:00:00 UTC ]
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Safiya Sinclair writes in her memoir How to Say Babylon, “The perfect daughter was nothing but a vessel for the man’s seed, unblemished clay waiting for Jah’s fingerprint.” The memoir, Sinclair’s first, is about her journey to shaping a future that isn’t limited by the idea of the perfect... Continue reading at Electric Literature
[ Electric Literature | 2023-10-05 11:00:00 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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The unionized employees of the Barnes & Noble location in Hadley, Mass., staged a walkout on August 25 to highlight concerns over understaffing after filing an Unfair Labor Practice complaint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Forthcoming spiritual memoirs and biographies include tales of turns toward God and descriptions of religious rigidity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
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A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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In a cultural milieu that is increasingly recognizing the value of narratives that describe the experience of chronic pain and illness, Emily Wells’ memoir is a unique contribution. In some ways, A Matter of Appearance is not a memoir at all, though that’s where you’ll find it shelved in... Continue reading at Electric Literature
[ Electric Literature | 2023-06-06 11:05:00 UTC ]
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Author tells Hay literary festival he needs to ‘get past’ the knife attack he suffered before writing anything elseSalman Rushdie is writing a book about being stabbed on stage in New York last year, an attack which left him without sight in one eye, the author told the Hay literary... Continue reading at The Guardian
[ The Guardian | 2023-06-01 20:20:47 UTC ]
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Gene Luen Yang's award-winning graphic novel started as a self-published comic. Now it's a Disney+ series featuring Oscar-winning actors Michelle Yeoh and Ke Huy Quan. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-24 19:26:40 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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Describing an 'inward-looking atmosphere,' panelists at London Book Fair explored the funding impact of Brexit on the literature market. The post At London Book Fair: Brexit and Creative Industry Funding appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-26 13:37:28 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Amid a digital transition in Africa, key publishing players at London Book Fair say they see more content coming from the continent. The post London Book Fair: A ‘Journey of African Publishing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 05:57:21 UTC ]
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Joseph Staten, one of the creatives most closely associated with the Halo franchise, is leaving Microsoft. News of the departure was first reported on Friday by IGN. “We’re grateful for Joseph’s contributions to the Halo franchise and Xbox as a whole," Microsoft told the outlet. “We wish him all... Continue reading at Engadget
[ Engadget | 2023-04-08 19:10:51 UTC ]
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This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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