Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Barnes & Noble chief executive and Waterstones m.d. James Daunt has said the two-and-a-half month lockdown in the US was "hugely traumatic" and a "body blow" to employees, but that B&N had used the period to bring much needed changes the US chain's estate. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:36:08 UTC ]
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Irenosen Okojie is to open Comma Press' National Creative Writing Industry Day, which will be held as a week-long online conference this year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 04:57:04 UTC ]
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IDW Publishing has named Nachie Marsham its new publisher, while Veronica Brooks, formerly senior director to the v-p of creative affairs, has been promoted to v-p of creative affairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Michael Joseph has signed a memoir from Dr Peter Scott-Morgan, whose life story is the subject of a documentary "Peter: The Human Cyborg", airing this evening (26th August) on Channel 4. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 16:55:47 UTC ]
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Ah, yes, the good old days: when novelists lent their faces and testimonials to advertisers hoping to sell tires, or a certain kind of beer, or fancy watches. It’s something you don’t see very much anymore, because we writers have become too principled to participate in advertising campaigns.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 17:14:06 UTC ]
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Calling his ownership and management of The Bookseller 'the greatest privilege of my working life,' Nigel Roby sells The Stage's Hugh Comerford. The post Nigel Roby Sells the UK’s ‘The Bookseller’ to Stage Media Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-07 09:05:55 UTC ]
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The Bookseller has been acquired by the publisher of theatre magazine the Stage, in a move that will see the 162-year-old book trade newspaper join forces with the 140-year-old brand. Continue reading at The Bookseller
[ The Bookseller | 2020-08-06 12:20:48 UTC ]
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Grief, male sexuality and the plight of pets in Covid-stricken Wuhan are some of the subjects of the 12 winning entries in the Creative Future Writers’ Award, chosen by judges including author Kerry Hudson and poet Anthony Anaxagorou. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 13:08:30 UTC ]
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The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Authors, shut out of holding in-person events at bookstores, have adapted to the digital book event, and book launches are getting more creative and collaborative as a result. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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Octopus imprint Cassell has scored a journey into the world of quizzing by actor Shaun Williamson. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 16:28:56 UTC ]
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Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive
[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
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I have been writing children's books for over 10 years now. I have worked as an editor in children's publishing houses for 15. For the last 18 months, I have been mentoring writers and illustrators of colour, and doing my best to try and explain how publishing works. How to navigate this... Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 10:43:21 UTC ]
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A survey of the Creative Access community, investigating the impact of coronavirus on under-represented communities within the creative industries, has revealed 80% are prioritising finding a new job or freelance work, with almost 40% saying they have run out of money already or are about to do so. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 17:26:02 UTC ]
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Walker Books will publish Unleash Your Creative Monster: A Children’s Guide to Writing by Andy Jones and Olaf Falafel, the first title in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 19:22:38 UTC ]
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Many years ago, I heard a teacher of mine, the late John Gardener, once say that there are only two plots in all of literature: you go on a journey or a stranger comes to town. Or, as Stanley Elkin put it even more succinctly (in reference to science fiction), you go there or they […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-08 08:47:33 UTC ]
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As the sounds of helicopters and the chants of protesters rang in the distance, I couldn’t help but think about how I can make an impact. I was shocked—and frankly saddened—to see very little acknowledgement of the Black Lives Matter movement in the event industry, and even fewer actionable... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 20:29:21 UTC ]
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