Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with: #massive scale #nielsen

Other news stories related to: " Seven creative strategies for every stage of the consumer journey "

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | All news stories tagged with: #nielsen #seismic shift #long time #subscriber base

Journey to the Interactive World of Big City Map

Imagine being able to walk around the world of your favorite comic book series. Big City Map is based on the world of comics book Brotherman. Continue reading at Book Riot

[ Book Riot | 2019-10-23 10:42:14 UTC ]
More news stories like this | All news stories tagged with: #comic book

FutureBook Live to explore the future of textbooks, OA strategies, and learning

Pearson’s chief strategy officer Jonathan Chocqueel-Mangan will give insights into the publisher’s new digital-first textbook policy at FutureBook Live 2019, The Bookseller’s publishing conference. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 10:26:44 UTC ]
More news stories like this | All news stories tagged with: #publishing conference #futurebook live

By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | All news stories tagged with: #recently begun #featuring images #ways rose #rival snapchat #viral videos #emphasizing messages #ranking formula #video-sharing app #changetheireditorial decisions #trial system #algorithm relies #lack thereof #tech incubator #senior director #measure theirself-worth

Facebook hiding likes and video views could force publishers to shift strategies

Only the brave will reap the benefits of creativity

There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 07:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #real difference #ad campaign #advertising campaign #origin story #comfort zones

Chris Duffey to give Creative Keynote at FutureBook Live

Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 16:19:02 UTC ]
More news stories like this | All news stories tagged with: #futurebook live

History Press lands journey into life of forgotten female gangsters

Indie publisher The History Press has scooped a book on the forgotten female gangsters from the last four centuries found in the archives of Holloway Prison. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 07:58:19 UTC ]
More news stories like this | All news stories tagged with: #indie publisher #history press

The Atlantic Taps Creative Leadership | People on the Move

[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week. Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
More news stories like this | All news stories tagged with: #real deal #usa today #personal finance #accepting applications #meredith corp

Three easy creative ways to advance your career

The author of ‘They Don’t Teach Corporate in College’ reflects on what she’s learned from almost getting fired twice to building a successful consultancy. Fifteen years ago, I was a twenty-something living in New York, who had narrowly survived my first two jobs in the professional world. I’d... Continue reading at Fast Company

[ Fast Company | 2019-09-11 12:00:43 UTC ]
More news stories like this | All news stories tagged with: #leadership training

Why are we squeezing creative writing out of schools?

Publicist and debut children's author Liz Hyder calls on publishers to be more vocal about the negative impacts of creative writing being sidelined by the current education system. Continue reading at The Bookseller

[ The Bookseller | 2019-09-08 17:32:31 UTC ]
More news stories like this | All news stories tagged with: #children's author #creative writing #debut children

Beijing International Book Fair: Phoenix Publishing’s Global Strategy

Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
More news stories like this | All news stories tagged with: #global strategy #phoenix publishing

How to Draw Yourself Out of a Creative Funk

Malaka Gharib, the author of the coming-of-age graphic memoir “I Was Their American Dream,” shares her tips. Continue reading at The New York Times

[ The New York Times | 2019-08-21 16:56:03 UTC ]
More news stories like this | All news stories tagged with: #graphic memoir #american dream

Giraffes Can't Dance heads to stage

A production of Giles Andreae and Guy Parker-Rees’s Giraffes Can’t Dance (Orchard) is coming to the stage this Christmas, in association with Hachette Children’s Group. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 10:00:57 UTC ]
More news stories like this | All news stories tagged with: #hachette #hachette children #giles andreae

Sharlene Teo to deliver National Creative Writing Industry Day keynote

The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 16:03:30 UTC ]
More news stories like this | All news stories tagged with: #keynote speaker

'The future is creativity': Children's book author Hervé Tullet nurtures kids' imaginations at ICA LA

Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
More news stories like this | All news stories tagged with: #children's book

Boris Johnson urged to support creative industries in open letter

Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party. Continue reading at The Bookseller

[ The Bookseller | 2019-07-23 11:05:44 UTC ]
More news stories like this | All news stories tagged with: #conservative party #creative industries #no-deal brexit #eu referendum #boris johnson #open letter

Leading Women Took the Stage at Adweek’s Women Trailblazers Event

On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek

[ AdWeek | 2019-07-22 22:30:01 UTC ]
More news stories like this | All news stories tagged with: #women in media #global director #senior director #powerful women

Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company

[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this | All news stories tagged with: #digital media #world cup #home country