How Independent Publishers Can Fight the Google-Facebook Duopoly

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike reinforce the walled gardens of these duopolies, enabling the continued growth of these two companies, while simultaneously eroding their own revenue and ability to compete.How did we get here?Google and Facebook earned massive user bases before they even figured out their business models. But once they did, what they offered marketers was tremendously appealing: a large, logged-in user base (across multiple devices) with a treasure trove of addressable audience data, as well as massive scale within a well-lit environment, executed within a single technology stack that provides minimal data loss. For marketers looking to reach specific people or audiences, these platforms are a giant "easy button," and the reason they're on every digital media plan. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-02-02 00:00:00 UTC ]

Other news stories related to: "How Independent Publishers Can Fight the Google-Facebook Duopoly"


A New Asian American Boom: A Reading List of the Cambodian American Experience

I feel a cultural shift in the way the publishing world is accepting Cambodian American stories. In 2021, Ecco Press posthumously published the groundbreaking story collection, Afterparties, by Anthony Veasna So, opening new doors for Khmer American writers. The next year the University of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-26 08:55:20 UTC ]
More news stories like this


Best keyboard deals for Prime Day 2024: These sales are extraordinary

If you’re on your computer for school or work, you want a good keyboard. If you do a lot of PC gaming, you want a good keyboard. If you just like keyboards, you—wait for it—also want a good keyboard. And odds are pretty good that you’d also like a good deal on one. I’ve scoured the web for... Continue reading at PC World

[ PC World | 2024-07-17 10:00:00 UTC ]
More news stories like this


Spotify is laying off 200 employees from its podcast division

Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and... Continue reading at Engadget

[ Engadget | 2023-06-05 13:47:49 UTC ]
More news stories like this


At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks

Among issues discussed in audiobook market development: more business models and Spotify's entry with à la carte pricing. The post At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 23:29:00 UTC ]
More news stories like this


Profusely Illustrated review: Edward Sorel and all the golden ages of New York magazines

A memoir by a man who has drawn caricatures for the greatest editors is a treasure trove of the American mid-century modernAt 92, Edward Sorel is the grand old man of New York magazines. For 60 years, his blistering caricatures have lit up the pages of Harper’s, the Atlantic, Esquire, Time,... Continue reading at The Guardian

[ The Guardian | 2022-01-15 07:00:17 UTC ]
More news stories like this


AI startup Boomy looks to turn the music industry on its ear

Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget

[ Engadget | 2021-08-22 16:00:37 UTC ]
More news stories like this


Fast-Growing Independent Publishers, 2021

Presses used new and old business models to post solid gains in a pandemic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
More news stories like this


Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this


HarperCollins to release unpublished Tolkien 'treasure trove'

HarperCollins is to publish a “treasure trove” of a previously unseen collection of writings exploring Middle-earth penned by J R R Tolkien, in the decades after The Lord of the Rings was published. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:04:28 UTC ]
More news stories like this


Malcolm Turnbull signs Kevin Rudd's petition challenging News Corp media dominance

Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian

[ The Guardian | 2020-10-25 05:42:32 UTC ]
More news stories like this


Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this


Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this


Green wins £25,000 Nayef Al-Rodhan Prize

British historian Toby Green has won the £25,000 Nayef Al-Rodhan Prize for Global Cultural Understanding 2019 with his "treasure trove" book A Fistful of Shells (Allen Lane). Continue reading at The Bookseller

[ The Bookseller | 2019-10-30 02:13:58 UTC ]
More news stories like this


Stanfords to unveil treasure trove of travel history with new exhibition

Historical letters from Florence Nightingale and Captain Scott will go on display alongside antique travel books, maps and globes at Stanfords after a treasure trove of artefacts were found in the bookshop's former premises.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 04:36:58 UTC ]
More news stories like this


Disney prepares to strike back at Netflix

Streaming service Disney+, launching in the US in autumn, is gambling billions on being able to see off a rival that already has 150 million subscribers worldwideThe fan frenzy surrounding the freshly released teaser for Star Wars: Episode IX – The Rise of Skywalker serves as a timely reminder... Continue reading at The Guardian

[ The Guardian | 2019-04-13 00:00:00 UTC ]
More news stories like this


Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
More news stories like this


Digital Solutions in India 2018: Content Acquisition to Knowledge Delivery

Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this


Darwin's great-great-grandson opens 'treasure trove' of rare books

Charles Darwin’s great-great-grandson has created a “treasure trove” of rare, first edition and antiquarian books from the archives of his emporium store in Somerset. Continue reading at The Bookseller

[ The Bookseller | 2017-06-16 00:00:00 UTC ]
More news stories like this


THE ARTS+ at Frankfurt Book Fair Issues a Call for Papers, Proposals

With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts. By Porter Anderson, Editor-in-Chief | @Porter_Anderson This Year: Monetization and Business Models deadline of June 9 has been... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-31 00:00:00 UTC ]
More news stories like this


Mauri urges IPG publishers to 'treat time like money'

Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this