Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and the streaming service believes this requires a leaner team.The new strategy will also see Spotify merge its Gimlet and Parcast production houses into an updated Spotify Studios unit. They'll continue to produce well-known originals and start new shows, although there will be a new emphasis on frequent content that fosters large audiences. Spotify as a whole will work on "maximizing consumption" from the existing audience, encouraging them to listen more often and to more podcasts. The firm is also growing its Spotify For Podcasters analytics, refining its ad options and adding "more business models" to help creators profit.The provider is keen to tout its growth since it started investing heavily in podcasts in 2019, including the acquisitions of Gimlet, Parcast and the creator platform Anchor. It now claims to be the most popular podcast platform in "most corners" of the planet, with over 100 million listeners and 5 million shows. Usage has grown over 1,400 percent, Spotify says. It also says it's the top publisher in the US. Even so, the layoffs add to a string of blows for the company. Spotify reportedly dropped numerous shows last fall, shedding nearly 5 percent of its podcast... Continue reading at 'Engadget'
[ Engadget | 2023-06-05 13:47:49 UTC ]
Spotify isn't done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a "strategic realignment." Spotify is moving to a more "tailored approach" that optimizes resources for each podcast creator and their shows, and... Continue reading at Engadget
[ Engadget | 2023-06-05 13:47:49 UTC ]
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The CEO and co-owner of media company Axel Springer apologized Sunday for making crude remarks about “East Germans” in text messages leaked to a rival newspaper Continue reading at ABC News
[ ABC News | 2023-04-16 11:47:52 UTC ]
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More than 250 literary figures rail against acquisition by Penguin Random House of book by conservative US supreme court justiceMore than 250 figures from the US literary world have signed an open letter protesting the acquisition by Penguin Random House of a book by the conservative supreme... Continue reading at The Guardian
[ The Guardian | 2022-10-27 06:00:22 UTC ]
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Among issues discussed in audiobook market development: more business models and Spotify's entry with à la carte pricing. The post At Frankfurt: ‘Many Different Approaches for Publishers’ to Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 23:29:00 UTC ]
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Presses used new and old business models to post solid gains in a pandemic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian
[ The Guardian | 2020-10-25 05:42:32 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-22 04:01:38 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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In director-level sales and marketing positions, men still take home more than women. But this year, female audience developers and account executives/content marketing professionals are out-earning their male counterparts and in some instances, are taking home thousands more. Last year's... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-05 00:00:00 UTC ]
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Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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The annual Vida count of authors across the world suggests about two-thirds of those published, and the critics who review them, are men – but their intersectionality survey is less conclusiveThe 2016 Vida count has been released and it demonstrates yet again that the media can’t seem to locate... Continue reading at The Guardian
[ The Guardian | 2017-10-19 00:00:00 UTC ]
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With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts. By Porter Anderson, Editor-in-Chief | @Porter_Anderson This Year: Monetization and Business Models deadline of June 9 has been... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-31 00:00:00 UTC ]
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Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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