Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in brainstorming sessions that usually took place in the bathroom of their Talbot Square flat. Their goal was ambitious: to publish the best of modern literature on a massive scale and at a democratically low price. Related: The beauty of Penguin Books Carrying the right Penguin was once a ticket to social advancement, or enlightenment – or getting laid Related: What would Allen Lane make of Amazon? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-27 00:00:00 UTC ]
Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Magic is in the air at the British Library here — specifically the magical world of one of the most famous characters in modern literature, Harry Potter. “Harry Potter: A History of Magic,” a recently opened exhibition spotlighting rare books and artifacts that detail traditions of folklore and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-31 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-06-22 00:00:00 UTC ]
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As the internet pats itself on the back for protesting SOPA and changing the minds of a handful of U.S. Senators, file-sharing site Megaupload has been brought down in one of the largest copyright infringement cases of all time. Seven individuals and two international corporations have been... Continue reading at Betanews
[ Betanews | 2012-01-20 00:00:00 UTC ]
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