Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin Steinberg, two months ago put out a call to major publishers to provide readership detail about their tablet readers or risk foregoing advertising dollars on those devices. Now, two big ones—Hearst Magazines, publisher of titles like Cosmopolitan and Esquire; and Bonnier Corp., which puts out enthusiast magazines like Popular Science and Ski—agreed to supply MediaVest with data on audience, demographic, and engagement for their tablet editions. In exchange, MediaVest will recommend that its clients, which include heavyweights like Kraft and Walmart, pay for ads delivered on those digital editions. Separately, Condé Nast announced today that, come fall, it would release audience metrics of tablet magazine editions to clients that will indicate their single copy and subscription sales, number of readers that viewed the editions and their ads, and time spent with them, among other data. “Frankly, without metrics, it’s been a barrier to grow," Condé Nast CMO Lou Cona said. "It’s difficult to make this a meaningful medium without metrics.” The company plans to share research showing that consumer behavior on tablets is more different than expected from behavior on the Web, where usage is... Continue reading at 'AdWeek'

[ AdWeek | 2011-07-21 00:00:00 UTC ]
News tagged with: #popular science #subscription sales #market research #digital subscriptions

Other Publishing stories related to: 'Hearst, Bonnier Agree to MediaVest Demand for Tablet Data'


Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular science #subscription sales #market research #digital subscriptions


Hearst Hails the Age of the Tablet, Says Readers are Willing to Pay More for Tablet Editions

London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

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Publishers Blast Internet Archive’s ‘Extraordinary’ Demand for Sales Data

Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly

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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

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Judge demands Facebook hand over data privacy records

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Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

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Hearst Magazines Digital Media is launching a 20-person data studio

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Hearst Agrees to Buy Rodale, Publisher of Men’s Health

Rodale is a family-owned company that publishes magazines like Prevention and Runner’s World. Continue reading at The New York Times

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Hearst to launch 99p Esquire Weekly tablet edition

Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week

[ Media Week | 2013-09-02 00:00:00 UTC ]
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Data Points: Tablet Advertising

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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Test our rivals' tablet claims, says Future as it publishes T3 data

Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Bonnier Acquires Hearst’s Cycle World

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[ Folio Magazine | 2011-09-30 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Hearst Names Neeraj Khemlani Executive Vice President and Deputy Group Head of Hearst Newspapers

Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher

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Bonnier pair bag Bonnier book

Jonas Bonnier, former c.e.o and president of the Bonnier Group, has signed deals in 18 territories for his novel The Helicopter Heist, based on the events of a Stockholm cash-depot robbery in 2009. Continue reading at The Bookseller

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Bonnier Publishing Fiction changes its name to Bonnier Zaffre

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Tablet to Tablet: What Hasn’t Changed in Publishing — and Should

Bob Pritchett, CEO of Faithlife, creator of Logos Bible Software, uses the history of the tablet reader to discuss changes in digital publishing today. The post Tablet to Tablet: What Hasn’t Changed in Publishing — and Should appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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A Data Scientist Explains Some Approaches to “Big Data”

Context is everything when it comes to analyzing data, says Hilary Mason. Are you selling a million copies of a book, or one copy of a million books? The post A Data Scientist Explains Some Approaches to “Big Data” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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Data Giant Acxiom Launches Data Management Platform

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