The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go awry.Rakuten Kobo’s done well recently with large-format E-Ink devices like the Kobo Aura One. With the Forma, Kobo tried to give digital book lovers more of the same: It's larger, and lighter than the Aura One, and comes packing more features.To read this article in full, please click here Continue reading at 'PC World'
[ PC World | 2018-12-05 00:00:00 UTC ]
Like all FOX News Books, 'Love, Mom' is born of market research and counts on lavish FOX promotion to maximize sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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A developer is betting that people will pay top dollar for up-close views of one of the city’s most unloved sites: AT&T’s Long Lines Building in Tribeca, a windowless, 29-story hulk from the 1970s that routinely makes lists of New Yorkers’ least-favorite buildings.The plan, which was put... Continue reading at Crains New York
[ Crains New York | 2024-03-04 18:30:46 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation." The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 20:08:21 UTC ]
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They're reading an average 73 hours per year, says Canada's big ebook and audiobook service, and Rakuten Kobo sees a lot of US politics on its most-read lists in 2018. The post Rakuten Kobo’s 2018 Bestselling Ebooks and Reading Trends appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-12 00:00:00 UTC ]
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The Rakuten Kobo Forma is a poster child for the tug-of-war behind the design of every device you own. Companies strive to find the right balance of size, weight and features based on market research and what’s worked well for them in the past. Sometimes it works out. Sometimes things go... Continue reading at PC World
[ PC World | 2018-12-05 00:00:00 UTC ]
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Rakuten Kobo is making strides into the US e-reading market through a partnership with Walmart which sees the multinational offering ebooks to its customers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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Touting 6 million ebooks and a $9.99 audiobook subscription, the new Walmart partnership with Rakuten Kobo gives the Canadian retailer what it hasn't had in the US market: brand recognition. The post Canada’s Rakuten Kobo Arrives in America at Walmart: Ebooks and Audiobooks appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-22 00:00:00 UTC ]
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Having once left the American ebook market largely to Seattle, Rakuten Kobo now is hitching a ride with Walmart back into Amazonian America, selling ebooks and audiobooks through the big-box leader. The post Canada’s Kobo Rolls Into the US With Walmart: ‘A Very Competitive Experience’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-26 00:00:00 UTC ]
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Rakuten Kobo has acquired Shelfie, a service which enables customers to get free or discounted ebook versions of their print books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Rakuten Kobo will use Shelfie's tech to identify reader preferences for recommendations and to offer ebook editions of print books owned by users. The post Canadian Retail: Rakuten Kobo Acquires Shelfie Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
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Rakuten Kobo will take over the German Tolino ebook platform from Deutsche Telekom at the end of this month, pending approval from the German competition authorities. Continue reading at The Bookseller
[ The Bookseller | 2017-01-04 00:00:00 UTC ]
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Kobo is set to release a new premium e-reader in September – The Kobo Aura One – which reduces blue light to help readers sleep better after using it. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Rakuten Kobo has partnered with D&R, Turkey’s largest book and media retailer, to sell ebooks and devices to Turkish readers. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Michael Tamblyn, president of Rakuten Kobo, is to present a manifesto for reading at the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Patrick J. McGovern, who became a billionaire as founder and majority owner of Boston-based technology publisher International Data Group, has died. He was 76.He died Wednesday at Stanford Hospital in Palo Alto, Calif., the company said in a statement. No cause was given. He lived in Hollis, New... Continue reading at Advertising Age
[ Advertising Age | 2014-03-21 00:00:00 UTC ]
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At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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Books are among the items most commonly bought online, according to a report from market research... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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