Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like The New Yorker, then Vogue. Her career started in earnest at Condé Nast, where she worked her way up the ranks at Glamour before joining Teen Vogue as features editor and online deputy editor in 2013. It wasn’t long before Pels was poached by Hearst’s Marie Claire and then ultimately named digital director at sibling title Cosmopolitan. In October of last year, at age 32, she was named the youngest-ever editor in chief of the whole operation—web and print. A year in, we take a look at her tenure so far on the “Ad Lib” podcast, where Pels is the latest guest. Traffic at the glossy is up 105 percent year over year, she says. Digital subscriptions from December 2016 to December 2018 increased from 85,060 to 242,075, according to the Alliance for Audited Media. From February 2018 to February 2019 the number of unique visitors to Cosmopolitan.com went from 15 million to 41 million, according to The New York Times.  “Our secret sauce is obsession with data and understanding our reader,” she says on the podcast. “Analyzing data is like breathing at Cosmo.” About that reader: She has a name, at least internally, at Cosmo.  “We call her Taylor,” Pels says. “We talk about the reader as... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
News tagged with: #digital subscriptions #audited media #unique visitors #secret sauce #push notification #sheer volume #great success #marie claire

Other Publishing stories related to: ' Cosmo's editor reflects on her first year on the job '


Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #audited media #unique visitors #secret sauce #push notification #sheer volume #great success #marie claire


B&T’s Aman Kochar Reflects on the Changes He Has Made Since Buying the Company Two Years Ago

Baker & Taylor’s Aman Kochar has embraced the wholesaler’s role as a conduit between libraries and publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #aman kochar #libraries


New Year, New You: Major Book Biz Job Changes This Week

A series of notable position changes in the industry this week at Anime NYC, Chicago Distribution Center, Henry Holt, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #henry holt #major book


Past Winners of the Baillie Gifford Prize Reflect on Their Year in Reading

The Baillie Gifford Prize is the most prestigious nonfiction literary award in the world. We checked in with some past winners about their year in reading. * Craig Brown, 2020 Baillie Gifford Prize-winner for 150 Glimpses of the Beatles, recommends: Geoff Dyer is the funniest and most original... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-01 14:20:48 UTC ]
More news stories like this | News stories tagged with: #past winners #geoff dyer #literary award


The Australian’s editor Chris Dore lost his job after attending News Corp event in California

Exclusive: Key Murdoch editor was at Wall Street Journal Tech Live event at Laguna Beach last month along with top News Corp executivesFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastChristopher Dore lost his job... Continue reading at The Guardian

[ The Guardian | 2022-11-18 07:59:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #laguna beach #latest updatesget #free app #top executives #news corp


These are the 10 Best Books of the Year, According to Amazon Book Editors

Here are Amazon Book Editors' top ten books of the year, as well as trends they've noticed in published in 2022. Continue reading at Book Riot

[ Book Riot | 2022-11-15 14:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon book


Begum reflects on Lit in Colour’s first year as initiative looks to push systemic change

Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 18:08:18 UTC ]
More news stories like this | News stories tagged with: #runnymede trust #modern life #penguin random house


London Review of Books editor Mary-Kay Wilmers steps down after 30 years

Influential editor and co-founder of the literary magazine to be succeeded by senior staffMary-Kay Wilmers is stepping down from her role as editor of the London Review of Books, a position she has held for almost 30 years.Wilmers was one of the founders of the literary magazine in 1979, along... Continue reading at The Guardian

[ The Guardian | 2021-01-29 15:28:52 UTC ]
More news stories like this | News stories tagged with: #london review #40th anniversary #literary magazine #books editor


In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 15:38:06 UTC ]
More news stories like this | News stories tagged with: #memoir offers #memoir


Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
More news stories like this | News stories tagged with: #publishing landscape #virtual ceremony


Sharmaine Lovegrove: ‘You must spend a year in a bookshop before you get a job in publishing’

Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian

[ The Guardian | 2020-08-15 10:00:40 UTC ]
More news stories like this | News stories tagged with: #ve run #publishing industry #sharmaine lovegrove #brilliant ideas #ve worked #bookshop


The Australian appoints Michelle Gunn as first female editor in newspaper's 56-year history

Gunn, who will remain as editor of the Weekend Australian, began her career as a cadet journalist at the News Corp titleThe weekday Australian has appointed its first female editor in its 56-year history in Michelle Gunn, the editor of the Weekend Australian since 2012.Editor John Lehmann is... Continue reading at The Guardian

[ The Guardian | 2020-05-15 05:41:11 UTC ]
More news stories like this | News stories tagged with: #female editor #michelle gunn #christopher dore #told staff #friday afternoon #news corp


When everything changed: Novelist Ocean Vuong reflects on a year of intense highs and lows

Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," joins the L.A. Times Book Club on Jan. 27. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-01-09 00:57:08 UTC ]
More news stories like this | News stories tagged with: #ocean vuong #briefly gorgeous #times book #bestselling author


Ed Needham: ‘Top editors’ jobs have all vanished’

The founder and editor of literary magazine Strong Words on his appetite for tales of financial chicanery and why he won’t be returning to Jane AustenEd Needham is the editor of Strong Words, a magazine about books that he writes and edits on his own from his flat in Camden Town, a feat that has... Continue reading at The Guardian

[ The Guardian | 2019-10-05 17:00:51 UTC ]
More news stories like this | News stories tagged with: #sebastian faulks #elizabeth day #graphic novels #literary fiction #enables people #niche markets #viable business #independent publishing #novelists #literary magazine


50 Years of Literary Activism: The WLT Readers’ Poll, by The Editors of WLT

Lit Lists The Editors of WLT Earlier this summer, the editors of WLT invited more than two dozen writers to nominate one book, published since 1969, that most influenced their extraliterary commitments, along with a brief statement explaining their... Continue reading at World Literature Today

[ World Literature Today | 2019-07-31 20:17:00 UTC ]
More news stories like this | News stories tagged with: #anthology


BookExpo 2019: LeUyen Pham Reflects on a Whirlwind Year

Author and illustrator LeUyen Pham, who lives in L.A., has a busy few days planned while she’s in town, starting with tonight’s ABC/CBC Children’s Book Art Silent Auction, where she will serve as honorary host. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #whirlwind year


131-year-old Luke paper mill in Western Maryland to close, Verso Co. announces, eliminating 675 jobs

The Luke paper mill, an economic engine in Western Maryland for 131 years, will close by June 30, owner Verso Co. announced Tuesday. The shutdown means 675 people spread across Maryland, Pennsylvania and West Virginia will lose their jobs, the company said. The company said it had explored... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:00:00 UTC ]
More news stories like this | News stories tagged with: #announced tuesday #west virginia


Julia Donaldson and Axel Scheffler reflect on 20 years of The Gruffalo

One of the UK’s best-loved creative duos, Julia Donaldson and Axel Scheffler, muse on two decades of their most famous creation, The Gruffalo. Continue reading at The Bookseller

[ The Bookseller | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #julia donaldson #axel scheffler #famous creation


Morris reflects on a year of The Lost Words' success

A new audiobook and a crowdfunding campaign to supply hospices are just some of the events happening around Robert Macfarlane and Jackie Morris’ The Lost Words, which celebrates its first birthday on 5th October. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lost words #crowdfunding campaign #robert macfarlane #jackie morris #5th october


Cosmo editor Storr pens first book on 'discomfort zone'

Piatkus has acquired Cosmopolitan editor-in-chief Farrah Storr's first book at auction, about spending time in our "discomfort zone". Continue reading at The Bookseller

[ The Bookseller | 2018-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spending time