Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like The New Yorker, then Vogue. Her career started in earnest at Condé Nast, where she worked her way up the ranks at Glamour before joining Teen Vogue as features editor and online deputy editor in 2013. It wasn’t long before Pels was poached by Hearst’s Marie Claire and then ultimately named digital director at sibling title Cosmopolitan. In October of last year, at age 32, she was named the youngest-ever editor in chief of the whole operation—web and print. A year in, we take a look at her tenure so far on the “Ad Lib” podcast, where Pels is the latest guest. Traffic at the glossy is up 105 percent year over year, she says. Digital subscriptions from December 2016 to December 2018 increased from 85,060 to 242,075, according to the Alliance for Audited Media. From February 2018 to February 2019 the number of unique visitors to Cosmopolitan.com went from 15 million to 41 million, according to The New York Times.  “Our secret sauce is obsession with data and understanding our reader,” she says on the podcast. “Analyzing data is like breathing at Cosmo.” About that reader: She has a name, at least internally, at Cosmo.  “We call her Taylor,” Pels says. “We talk about the reader as... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-17 09:00:00 UTC ]

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