Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like The New Yorker, then Vogue. Her career started in earnest at Condé Nast, where she worked her way up the ranks at Glamour before joining Teen Vogue as features editor and online deputy editor in 2013. It wasn’t long before Pels was poached by Hearst’s Marie Claire and then ultimately named digital director at sibling title Cosmopolitan. In October of last year, at age 32, she was named the youngest-ever editor in chief of the whole operation—web and print. A year in, we take a look at her tenure so far on the “Ad Lib” podcast, where Pels is the latest guest. Traffic at the glossy is up 105 percent year over year, she says. Digital subscriptions from December 2016 to December 2018 increased from 85,060 to 242,075, according to the Alliance for Audited Media. From February 2018 to February 2019 the number of unique visitors to Cosmopolitan.com went from 15 million to 41 million, according to The New York Times. “Our secret sauce is obsession with data and understanding our reader,” she says on the podcast. “Analyzing data is like breathing at Cosmo.” About that reader: She has a name, at least internally, at Cosmo. “We call her Taylor,” Pels says. “We talk about the reader as... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 09:00:00 UTC ]
Waterstones has said its 'Buy Books For Syria' campaign has already been a “great success” after first few days. While the company could not yet give sales figures for how many titles customers had been bought under the appeal, Sandra Taylor, head of PR and events at Waterstones, said it... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership comes from smartphones and tablets. The MPA's monthly Magazine Media 360° report dissected publishers' online traffic... Continue reading at AdWeek
[ AdWeek | 2015-08-26 00:00:00 UTC ]
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Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian
[ The Guardian | 2015-05-08 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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Discussions on magazine’s future form part of wider review of Time Inc UK, also home to Marie Claire and Country LifeNME staff are understood to have been told that discussions have been held with promoters and partners about the prospect of the magazine going free.Following reports on Tuesday... Continue reading at The Guardian
[ The Guardian | 2015-02-18 00:00:00 UTC ]
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Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-07 00:00:00 UTC ]
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John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age
[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Among the magazines with the largest number of single-copy sales, only four saw increases at the newsstand through the first half of 2014: Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc.... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Consumer magazine circulation was down 1.9 percent through the first half of 2014, according to the Alliance for Audited Media. The group released its semiannual report on Thursday, detailing more than 350 consumer titles in the U.S. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger... Continue reading at Advertising Age
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event... Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason Kilar resigned in March (along with chief technology officer Tom Rich), svp of content and... Continue reading at AdWeek
[ AdWeek | 2013-10-11 00:00:00 UTC ]
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Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Marie Claire, the monthly fashion magazine, is celebrating its 25th British anniversary with a bumper 430-page birthday October issue. Continue reading at Media Week
[ Media Week | 2013-08-29 00:00:00 UTC ]
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Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York
[ Crains New York | 2013-08-21 00:00:00 UTC ]
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The Alliance for Audited Media has announced one step that will ease the burden on some publishers now, and another that may do the same in the future. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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