Elle, Cosmo to Include Actual Vials Of Perfume With November Issues

Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
News tagged with: #marie claire #michael clinton #magazine publishers #beauty advertisers #ad pages

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Microsoft to Shutter MSDN Magazine After November Issue

Microsoft is pulling the plug on its developer-focused MSDN Magazine, the software giant has revealed, ending the monthly title's run—both in print and online—after nearly two decades. The November issue of MSDN will be its last, according to a brief announcement posted on the magazine's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 18:15:00 UTC ]
More news stories like this | News stories tagged with: #print edition #associate publisher #sales staff #coming weeks #b2b publisher


McDonald's Happy Meal: Books included during November (+video)

McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy meals #original titles #books included


In the Midst of a Downturn, Naturally, Danny Seo Closes Its Biggest Print Issue Ever

Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
More news stories like this | News stories tagged with: #big book #creative freedom #joanna gaines #art directors #long-term damage


Square Enix's 54-game charity bundle includes Eidos and Ion Storm classics

Need an incentive to stay at home during the pandemic? How about a months-long game backlog that includes some classics? Square Enix is happy to oblige. The publisher has released a Square Enix Eidos Anthology on Steam that bundles 54 Eidos games for... Continue reading at Engadget

[ Engadget | 2020-05-11 13:20:20 UTC ]
More news stories like this | News stories tagged with: #anthology #square enix


BA conference postponed to November

The Booksellers Association annual conference and Gardners Trade Show have been postponed until November owing to the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-05-03 07:50:39 UTC ]
More news stories like this | News stories tagged with: #booksellers association #coronavirus pandemic


Penguin authors, including Blackman, Pullman and Child, contribute responses to Covid-19

Penguin is publishing a series of essays from a number of its leading authors, offering their response to Covid-19.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 02:32:56 UTC ]
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Bloomsbury to issue shares and cut costs, anticipating sales hit

Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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Informa Cuts Executive Pay, Suspends Dividends and Issues New Equity

The world's largest exhibitions organizer, London-based Informa plc, outlined on Thursday morning a series of emergency actions it's taking to alleviate the impact of the COVID-19 pandemic on its events business, which drives nearly two-thirds of the company's overall revenues. Noting that the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-16 18:02:14 UTC ]
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Taylor & Francis owner Informa issues shares as coronavirus hits business

Taylor & Francis owner Informa has launched an issue of shares worth 19.9% of its existing capital as the coronavirus pandemic hits its events business. Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 15:21:35 UTC ]
More news stories like this | News stories tagged with: #events business


Modern Luxury Media Furloughs Staff, Combines Issues

Modern Luxury Media, publisher of more than 40 high-end regional lifestyle magazines, has furloughed a significant number of staffers across the company through at least the end of June as a result of the COVID-19 pandemic. CEO Michael Dickey—who noted that he and other executives are forgoing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-14 18:53:14 UTC ]
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Coronavirus Aid Package Includes Millions for Libraries, Schools, and the Arts

The package includes $50 million for the Institute of Museum and Library Services (IMLS) for digital inclusion projects, and a hefty $30.8 billion in relief for schools and colleges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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W H Smith issues £40m profit warning as coronavirus hits travel business

W H Smith has warned the impact of the coronavirus outbreak could cut its profit by up to £40m as the pandemic hits its Travel business.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 09:57:11 UTC ]
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Coronavirus: Reed Exhibitions’ BookExpo Issues COVID-19 Statement

After the late cancellation of London Book Fair due to the coronavirus, Reed says BookExpo aims for a 'proactive and transparent' response to the evolving COVID-19 situation. The post Coronavirus: Reed Exhibitions’ BookExpo Issues COVID-19 Statement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-05 12:30:45 UTC ]
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Hachette Livre, including Hachette UK staff, will not attend LBF

No staff members from Hachette Livre will be attending London Book Fair, the publisher has confirmed. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 09:43:47 UTC ]
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Is a New Publisher Called Bad Idea Actually Good For Comics?

Bad Idea is a newly launched comics publisher designed to revive monthly periodical comics and provide economic support to direct market comics shops. Beginning in May the house will publish a limited number of monthly serials by popular artists, sold exclusively via comics shops. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-18 05:00:00 UTC ]
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Jessica Simpson's blond bombshell: a memoir that spares no one, including herself

In her new memoir "Open Book," singer and former reality-TV star Jessica Simpson opens up about sexual abuse, addiction and dating John Mayer. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-05 14:54:55 UTC ]
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Actual cancel culture: White House threatens John Bolton about impending book.

Because they have nothing to hide about anything, the White House has issued some kind of threat—according to CNN’s Jake Tapper—in a formal letter to former National Security Adviser John Bolton, whose forthcoming memoir from Simon & Schuster contains first-hand accounts of Donald Trump... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-29 17:43:05 UTC ]
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Prize launched for university presses tackling global issues

A new prize has been launched to recognise the work university presses do in addressing issues of global importance. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 12:50:08 UTC ]
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November Religion Bestsellers: Bob Goff Takes #2; Francine Rivers Dominates

Bestselling author of ‘Love Does’ Bob Goff’s 365-day devotional takes #2 on PW’s Religion Nonfiction chart amid the gift-giving season; while Francine Rivers takes three spots in Religion Fiction following the hardcover release of ‘Lineage of Grace.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #hardcover #religion fiction #bob goff