Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle, Cosmopolitan, Marie Claire and Seventeen, for a total of 400,000 subscribers, according to Hearst Magazines. Affixing sample-size bottles of perfume to magazines is believed to be a first. "The technology just didn't exist," said Michael Clinton, president-marketing and publishing director of Hearst Magazines.For magazine publishers, it could serve as yet another way to attract dollars from beauty advertisers, which has been among a handful of persistent bright spots for the industry. In the first half of 2013, the number of ad pages for toiletries and cosmetics climbed 3.3% industry wide while ad pages as a whole declined, the Publishers Information Bureau said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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The Aspen Words Literary Prize shortlist of five fiction titles highlights 'essential books' that each address 'a vital contemporary issue.' The post The Issue-Driven Aspen Words Literary Prize: 2023 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-07 03:47:14 UTC ]
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Among the topics addressed in a joint PubWest/BMI meeting were the need for publishers to continue to support domestic printers and the steady increase in more sustainable printing processes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
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Sales in both the adult and children's/young adult categories fell by double digits in November, due in part to soft hardcover sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Bookstore sales inched up 0.5% in November over a year ago, to $668 million, compared to $665 million in November 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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‘Faith Still Moves Mountains’ by Fox News anchor Harris Faulkner takes the number-one spot on PW’s Religion Nonfiction bestsellers list; holiday-themed romances and mysteries take over the PW Religion Fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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In late 1959, Better Homes & Gardens Books took out an ad in PW urging booksellers to stock up on its titles for the holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Nick Fuller Googins makes the case for selling Simon & Schuster to… the employees of Simon & Schuster. | Lit Hub The 23 best old books we read (or reread) in 2022. | Lit Hub Reading Lists Read a new translation of “The Caucasus” by Ukrainian poet-hero Taras Shevchenko: “The bones / Of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-29 11:30:48 UTC ]
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The U.K. bookseller's distribution center, known as the Hub, is now 'largely stable,' despite ongoing concerns, and the chain remains confident about Christmas shopping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Read on for news about Studio Fun's Blippi books, Abrams’s middle grade and graphic novels tied to the classic Nickelodeon horror series 'Are You Afraid of the Dark?,' 80th anniversary tie-ins for 'The Little Prince,' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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The best YA deals of the day, sponsored by MITeen Press.`MITeen Press`https://candlewick.com/r/hanmoji-bookriot`https://bookriot.com/wp-content/uploads/2022/11/Hanmoji_300x500-180x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-26 11:30:00 UTC ]
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Harper Wave wins a title on an ongoing revolution in psychiatry, Carla Power sells a book on Muslim American theologian amina wadud to One World, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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Publishing houses in 16 countries are to benefit from the Abu Dhabi Arabic Language Centre's 'Spotlight on Rights' grants. The post Arabic Language Centre Issues Rights Grants, Signs UAEU Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-21 14:41:00 UTC ]
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WaterBrook signs a new book from ‘The Bachelor’ finalist Madison Prewett Troutt; Flannery O’Connor’s unfinished work lands at Brazos, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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We look back on a November 1974 cover ad from Doubleday for Peter Benchley’s hit Jaws, which Steven Spielberg would adapt into a blockbuster movie released the following summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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The editor-in-chief of Electric Literature sells a debut novel to Random House, Europa takes on a novel by the director of the Turin Book Fair, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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The pick of our favorite books coming out this week include new titles by E.J. Copperman, Allie Rowbottom, and Tony Tetro and Giampiero Ambrosi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Tracy Wolff lands at #3 on our children’s fiction list with 'Charm,' her latest YA vampire romance. Plus Lysa TerKeurst sets 'Good Boundaries and Goodbyes,' and BookTok anoints a new bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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