Behind Bauer’s New Digital Division

Merging print and digital operations has been the trend for magazine publishers over the last few years. Bauer Media isn't following it though. The entertainment and teen magazine publisher is launching a digital division, Bauer Xcel Media, with a team of 24 across editorial, technology, design, marketing and product management. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-08-28 00:00:00 UTC ]

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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Jones, Mairena, Stewart Join 'PW'; Morris Up in Digital Dept.

At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Warning signs from the Biden-Trump split screen

On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
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Patrick Turner, 'PW' Co-Owner, Dies at 71

Patrick Turner, a book designer and art director for a number of book and magazine publishers and who was most recently co-owner of 'PW,' died last week after a long battle with cancer. He was 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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Rethinking Digital Editions During the Pandemic and Beyond

Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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HarperCollins' new digital imprint nets first adult title from Reekles

HarperCollins’ new digital division, One More Chapter, has snapped up the debut adult fiction title from bestselling YA author of The Kissing Booth, Beth Reekles.    Continue reading at The Bookseller

[ The Bookseller | 2019-07-25 16:36:10 UTC ]
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Q&A: New Hearst Magazines President Troy Young on what he's learned and what's next

Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age

[ Advertising Age | 2018-07-26 00:00:00 UTC ]
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Horatio Clare calls for magazines to stop ‘toy-tat’ giveaways

Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller

[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
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Apple Music for journalism? Apple plans paid subscription service for news

Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age

[ Advertising Age | 2018-04-17 00:00:00 UTC ]
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-13 00:00:00 UTC ]
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Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
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Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team

Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday

[ Digiday | 2017-01-26 00:00:00 UTC ]
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In Media and Tech, M&A Activity Held Steady in 2016

Tech, trade shows, and digital media drove the majority of deals, while magazine publishers had a relatively quiet year. The post In Media and Tech, M&A Activity Held Steady in 2016 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-06 00:00:00 UTC ]
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The Death of Thailand's King Is Having a Massive Impact on Media There

Sunee Paripunna, Thailand CEO of Omnicom Media Group, said a national television pool would live-broadcast each day's funeral rites for the late king, with normal programs resuming afterward with restricted content. "Most (channels) are airing content tributes to the life and work of the late... Continue reading at Advertising Age

[ Advertising Age | 2016-10-14 00:00:00 UTC ]
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NUJ backs Impress, calling Ipso a 'pointless so-called regulator'

Union believes alternative regulator is more compliant with Leveson reportThe National Union of Journalists has endorsed Impress, the regulator created as an alternative to the Independent Press Standards Organisation (Ipso).In so doing, the NUJ has labelled Ipso, which was set up by the... Continue reading at The Guardian

[ The Guardian | 2016-04-29 00:00:00 UTC ]
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IAB Taps Tremor Video's Lauren Wiener as New Chair

Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium... Continue reading at Advertising Age

[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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What Logo Licensing Can Do for Magazine Publishers

[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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