Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team

Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers. “We need to avoid the filter bubbles but still make it feel relevant,” said Espen Sundve, vp of product management. It’s exploring conversational user experiences, like building its own chatbot app. The post Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-26 00:00:00 UTC ]

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U.S. Book Show 2023: Authors in Conversation

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How brands are keeping audiences engaged in a competitive content world

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Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team

Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday

[ Digiday | 2017-01-26 00:00:00 UTC ]
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