How HuffPo woos Facebook hoppers with personalization

The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-14 00:00:00 UTC ]

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U.S. Book Show 2023: Authors in Conversation

In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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My Cyborg Future: Alice Wong on Prophetic High School Poetry and Processing Pain

“All responses to the world take place within our bodies.” –Gloria Anzaldúa * In putting together my book and making selections from past work, I desperately wanted to include a poem from my high school literary magazine to give readers a glimpse of my inner emo goth self. I emailed a librarian... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-07 08:52:12 UTC ]
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Book Review: ‘On the House,’ by John Boehner

“On the House” is an anecdote-rich memoir by the former speaker of the House that fails to give readers the whole picture. Continue reading at The New York Times

[ The New York Times | 2021-04-09 13:05:40 UTC ]
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Lone Star Stories: The 10 Best Books About Texas

a great book about Texas should not only contain historical fact, it should give readers an impression of the Lone Star state—its scents, sights, and sensations—as well as what it feels like to be a human being of fragile flesh and blood in that immense, brutal, and beautiful land. The post Lone... Continue reading at The Millions

[ The Millions | 2020-11-13 11:00:16 UTC ]
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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Group Nine Media Lays Off 7% of Staff

Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading at AdWeek

[ AdWeek | 2020-04-07 20:39:10 UTC ]
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OUP becomes latest publisher to announce US Read and Publish deal

Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 04:45:41 UTC ]
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Reuters Names IDG Exec as New CMO | People on the Move

[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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Trade treats readers for Halloween

Publishers and booksellers are preparing to give readers a welcome fright this Halloween with a range of spooky special promotions, activities and events, with one independent publisher crowdfunding for an entire new horror imprint. Continue reading at The Bookseller

[ The Bookseller | 2017-10-31 00:00:00 UTC ]
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With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday

[ Digiday | 2017-01-27 00:00:00 UTC ]
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Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team

Scandinavian publishing giant Schibsted has been centralizing its 250-strong product team over the last year. Currently, the biggest challenge the product team faces it how to give readers the right information to make informed decisions but telling it in ways that feel more personal to readers.... Continue reading at Digiday

[ Digiday | 2017-01-26 00:00:00 UTC ]
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Best of the week: The end of an era for digital media

Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday

[ Digiday | 2016-08-19 00:00:00 UTC ]
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Political conventions are proving grounds for VR

ABC News, CNN and The Huffington Post are among the publishers producing VR content at the presidential conventions. HuffPo has six staffers while CNN has two dedicated staffers on-site producing VR content on the go. CNN’s branded content unit Courageous has also produced three VR films for... Continue reading at Digiday

[ Digiday | 2016-07-26 00:00:00 UTC ]
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Nat Geo Kids’ T-Rex chatbot aims to ‘get into the mindset of readers’

National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher... Continue reading at Digiday

[ Digiday | 2016-07-22 00:00:00 UTC ]
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Live video takes center stage at the presidential conventions

Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday

[ Digiday | 2016-07-19 00:00:00 UTC ]
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Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Chatbots take the pitch for Euro 2016

Online football network Copa 90 is the latest publisher to create a Facebook Messenger chatbot, in time for the 2016 UEFA European Championships kick-off. The company has grand plans for messaging apps in general, and chief strategy officer James Kirkham believes bots can "100 percent" be... Continue reading at Digiday

[ Digiday | 2016-06-10 00:00:00 UTC ]
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YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
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