Why Time, Conde Nast and other magazine publishers are charging into brand licensing

With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-06-13 00:00:00 UTC ]
News tagged with: #conde nast #magazine publishers #brand licensing

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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach $8 #3% decline #sales staff


'A visionary publisher': Tony Elliott, Time Out magazine founder, dies

Elliott developed his London listings and culture magazine into a ‘global media empire’Tony Elliott, the founder of the events listings magazine Time Out, has died after a long illness, the magazine has said.The 73-year-old set up the magazine in London in 1968 and grew it into a major... Continue reading at The Guardian

[ The Guardian | 2020-07-17 18:46:36 UTC ]
More news stories like this | News stories tagged with: #major publishing #long illness #magazine founder


Our New Spring Magazine Is Out: Publishing in Times of Crisis

Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with: #full potential #emailed questions #personal finance #sports illustrated


Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do

Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive

[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
More news stories like this | News stories tagged with: #magazine publisher #timely manner


“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #declining steadily #test kitchen


HGTV stars get their own collectible covers, the New York Post obsesses about AOC, Conde Nast diversifies: Publisher’s Brief

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Cover stars: Chip and Joanna Gaines, who rose to fame through their hit HGTV... Continue reading at Advertising Age

[ Advertising Age | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #released today #current issue #musical theater #advertising revenue


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand licensing #publishers appeared #digital publishers


‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer

The former physicist has experience with building new businesses, paring down struggling ones and rallying troops. His new job will require all three. The post ‘The Cleaner’: Conde Nast’s new level-headed leader is a publishing newcomer appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


Conde Nast will reportedly put a 'For Sale' sign on its Brides, Golf Digest and W magazines

The New York Times is out with a grim scoop from medialand this afternoon in a post headlined "Facing Losses, Cond Nast Plans to Put 3 Magazines Up for Sale." Oddly enough, you have to dive pretty deep into the story by Edmund Lee and Sapna Maheshwari to find out which three mags. So we... Continue reading at Advertising Age

[ Advertising Age | 2018-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cond nast


Why Wired is hosting its Conde Nast sister brands at CES this year

After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Fashion and Brand Photog Terry Richardson, Banned by Conde Nast, Now Under NYPD Scrutiny

Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age

[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #telegraph reported #president obama #miley cyrus #sexual assault


Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins

The BBC and Dennis Publishing were close behind, with two wins each. See the full list of winners. The post Conde Nast Britain leads the first Digiday Publishing Awards Europe with three wins appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list #dennis publishing


Magazine publisher Time Inc. cutting 300 jobs globally

Magazine publisher Time Inc. says it's cutting 300 jobs via buyouts and layoffs as it struggles to adjust to an increasingly digital world Continue reading at ABC News

[ ABC News | 2017-06-14 00:00:00 UTC ]
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New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #golf digest #architectural digest #bon apptit


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online spending #subject matter #halo effect


Hearst and Cond Nast Joint Venture Seeks More Publishers to Join

With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age

[ Advertising Age | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poynter institute #newspaper companies #surprising move #cond nast #joint venture


Conde Nast Closes Details Magazine

Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #big lift #audited media #conde nast #cease publication


What Logo Licensing Can Do for Magazine Publishers

[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed. The post... Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #magazine publishers