People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about their personal style and then matches them with one of 10 celebrities. It's similar to a BuzzFeed quiz, although unlike BuzzFeed, StyleWatch allows readers to buy products such as clothes, accessories and beauty items from links on the quiz. About 25% of the 600 products featured in the quiz were selected by editors and appear in the magazine's September issue, according to a spokeswoman for StyleWatch, which is owned by Time Inc. The rest come from more than 25 brands that advertised in the September issue of the magazine, including Reebook, Guess and L'Oreal.Items selected by editors will be indicated with a color bubble that says "Edit Pick," the StyleWatch spokeswoman said in an email. There's nothing in the quiz to denote the remaining items are from advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
News tagged with: #ad pages #unlike buzzfeed #september issue

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People StyleWatch Quiz Blurs Line Between Ads and Edit

An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

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Missing your print edition of Ad Age? Switch to home delivery now

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