Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database MediaFinder.com, which tracks U.S. and Canadian publications. The New York-based company released its first-half survey results Monday. The other good news was that closures of print titles have slowed. MediaFinder.com found that 45 magazines folded between January and June, compared to 66 in the year-ago period. (If digital-only magazines are included, MediaFinder.com counted 133 launches and 48 closures in the first half, versus 138 launches and 74 closures in the same period last year.) Results for magazines stand in stark contrast to those for newspapers around the country, which have been slashing personnel and retreating from daily publication in the face of hemorrhaging ad dollars and rising costs. "The magazine industry has stabilized," said Trish Hagood, president of MediaFinder.com parent Oxbridge Communications Inc. Unlike struggling metro newspapers, magazines attract niche audiences that appeal to advertisers and can offer a reading experience that is not easily replicated on the Web. Regional magazines have performed particularly well. For example, Voice of San Diego, a nonprofit online news outlet, launched a print product, Voice of San Diego Monthly. "Regional is an... Continue reading at 'Crains New York'

[ Crains New York | 2012-07-09 00:00:00 UTC ]
News tagged with: #local advertising #american media #advertising side #ad dollars #ad pages

Other Publishing stories related to: 'Publishers still launching print magazines'


Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York

[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local advertising #american media #advertising side #ad dollars #ad pages


How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

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Astra Publishing House is launching an international literary magazine.

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[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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Publishers Are Reinvesting in the ‘Lean-Back’ Experience of Print Magazines

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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

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Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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CILIP launches magazine to promote diversity in children’s publishing

CILIP, the library and information association, is going to promote diverse and inclusive children’s literature via a new magazine, Pen&inc. The first edition of Pen&inc launches today (2nd May) with information about 450 titles, submitted by publishers ranging from Egmont and Hachette... Continue reading at The Bookseller

[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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AMG/Parade Launching New Print Magazine Partnership with Lori Greiner

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New Haven Biz Launches as Print Magazine

[caption id="attachment_139169" align="alignright" width="225"] New Haven Biz's inaugural October issue.[/caption] New Haven Biz, a b2b website and e-newsletter covering the business community of Southern Connecticut, launched its premier print magazine this month. The magazine debuts in... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine

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[ AdWeek | 2017-11-13 00:00:00 UTC ]
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City and Regional Magazine Publishers Still Believe in Print

[Sponsored] A June survey by Folio: and Cummings Printing indicates that confidence in the often-maligned medium remains high. The post City and Regional Magazine Publishers Still Believe in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-29 00:00:00 UTC ]
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Star Tribune Launches Quarterly Print Magazine

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[ Folio Magazine | 2017-04-20 00:00:00 UTC ]
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In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis

The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine

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Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
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Medical Publisher Launches Lifestyle Magazine for Docs

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[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Meredith’s Allrecipes Launches Print Magazine

The Meredith Corporation is set to launch a print version of its popular Allrecipies.com brand. The magazine is being rolled out as a bi-monthly publication and is slated to debut in August.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-16 00:00:00 UTC ]
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Publishers launching fewer magazines in 2013

Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York

[ Crains New York | 2013-07-08 00:00:00 UTC ]
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[ Engadget | 2013-01-18 00:00:00 UTC ]
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