Sharethrough Grabs $5 Million in Funding for Native Ad Push

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'

[ AdWeek | 2012-10-11 00:00:00 UTC ]
News tagged with: #$40 million #editorial content #usa today #york office

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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad inventory #ad-tech companies #$50 million


Booktrack Attracts $5 Million in Funding

Booktrack allows publishers to create customizable soundtracks for ebooks, adding music and sound effects that can be synchronized to the users' individual pace of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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5 things we learned about native ads in 2014

Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing #native advertising #native ads


Native-Ad Metrics Startup SimpleReach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tactic embraced #native advertising #village ventures #atlas ventures #mk capital #general partner #kirk wolfe #foundational player #big round


Native-Ad Metrics Startup Simple Reach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tactic embraced #native advertising #village ventures #atlas ventures #mk capital #general partner #kirk wolfe #foundational player #big round


Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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The Literary Arts Emergency Fund will award 3.5 million to 282 literary organizations this year.

Exclusive: the Literary Arts Emergency Fund, launched and administered by the Academy of American Poets, the Community of Literary Magazine & Presses, and the National Book Foundation, has announced that it will distribute $3.5 million in emergency funding to 282 nonprofit literary arts... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-15 19:00:39 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Restaurant software startup raises $5 million

Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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City targets $5 million illegal Airbnb ring

City officials are going after a group of landlords for operating a ring of illegal short term rentals that they marketed on popular booking sites including Airbnb, Booking.com and Homeaway.com. The... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-20 17:52:51 UTC ]
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City targets illegal $5 million Airbnb ring

City officials are going after a group of landlords, accusing them of operating a ring of illegal short-term rentals that they marketed on popular booking sites including Airbnb, booking.com and... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-20 17:52:51 UTC ]
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Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
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Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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Mark Zuckerberg's personal charity is part of a push to steer $500 million to affordable housing

As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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Mark Zuckerberg's personal charity is part of a push to steer $500 million to affordable housing

As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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Indies See 2018 Sales Jump 5% with ABA Adding 95 Stores

ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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