Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Exclusive: the Literary Arts Emergency Fund, launched and administered by the Academy of American Poets, the Community of Literary Magazine & Presses, and the National Book Foundation, has announced that it will distribute $3.5 million in emergency funding to 282 nonprofit literary arts... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-15 19:00:39 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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City officials are going after a group of landlords, accusing them of operating a ring of illegal short-term rentals that they marketed on popular booking sites including Airbnb, booking.com and... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-20 17:52:51 UTC ]
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City officials are going after a group of landlords for operating a ring of illegal short term rentals that they marketed on popular booking sites including Airbnb, Booking.com and Homeaway.com. The... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-06-20 17:52:51 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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As tech companies face mounting pressure to address their role in the California housing crisis, a band of corporations, philanthropies and foundations — including Facebook as well as the personal philanthropic company of Chief Executive Mark Zuckerberg — are seeking to raise $540 million to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-25 00:05:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek
[ AdWeek | 2018-11-30 00:00:00 UTC ]
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Bloomberg published an eyebrow-raising report Thursday night about a draft proposal being prepared by the Trump administration that would subsidize the coal industry in part by invoking a Cold War-era law intended for use in national security emergencies: Continue reading at Slate
[ Slate | 2018-06-01 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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On a night when politics nearly overshadowed show business, NBC’s telecast of Golden Globes Awards was watched by 19 million viewers on Sunday, a 5% decline from 2017. Though the ratings from Nielsen were off from the previous year, the audience for the show emceed by “Late Night” host Seth... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-09 00:00:00 UTC ]
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After the media released some choice bombshells from Michael Wolff's forthcoming White House tell-all, 'Fire and Fury,' the book has skyrocketed to #1 on Amazon and its on-sale date has been moved up—to the tune of infuriated tweets from President Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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