Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said. For Google, this is an evolution of its recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate. Still, one of the drawbacks had been this lack of high-profile ad inventory, which is necessary for entertainment brands like ABC. "When you introduce a new TV show, you need a lot of space to get the message across," said Ben Blatt, executive director of digital strategy at ABC Television. For Rising Star, ABC took over the masthead at sites like Rolling Stone, Us Weekly and Men's Journal. The network was able to automate the process of buying these homepage-dominating ads across the Web without approaching every individual publisher. "We were able to run large mastheads in places we were never able to do before and spread out who's seeing our message," Blatt said. The private exchange not only automates the way ads are placed and when, it also uses data to better target the messages to consumers. The interest in... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-07 00:00:00 UTC ]

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Twitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice

Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek

[ AdWeek | 2024-01-18 10:34:51 UTC ]
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The Morning After: Dolby Atmos will use your TV to expand your speaker setups

Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget

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Libby is making it easier to access magazines for free with a supported library card

A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget

[ Engadget | 2023-08-28 17:00:30 UTC ]
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Profusely Illustrated review: Edward Sorel and all the golden ages of New York magazines

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Duckworth signs 'rising star' Shrikanth’s debut

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[ The Bookseller | 2021-12-16 02:35:15 UTC ]
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Obituary: Erika Seyfried, 36

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Serving Autism better

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[ The Bookseller | 2021-03-03 08:35:26 UTC ]
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News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

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Rolling Stone Launches IGTV Concert Series In Response to COVID-19

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7 Tips for Publishers to Build Quality Experiences

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People Magazine’s Newest Engagement Play Is Texting Readers Directly

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Australia’s fires are a climate reckoning for the Murdoch press

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TIME Names New Sales, Marketing Leads | People on the Move

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[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Rolling Stone’s Publisher and CRO Exits After 12 Months in the Role

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[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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ESPN The Magazine to abandon print, go web-only

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[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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Jack Dorsey Says Mark Zuckerberg Once Killed a Goat and Served It to Him for Dinner

An interview with Twitter CEO Jack Dorsey published by Rolling Stone on Wednesday took a darkly comic turn when he was asked about his most memorable interaction with Facebook CEO Mark Zuckerberg. Continue reading at Slate

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Borough Press promotes 'rising star' Charlotte Cray

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Book by rising Democratic star Kamala Harris coming in 2019

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Industry Notes: Zuiker Press’ Issue-Based Graphic Novels; Sweden’s Thunderful Publishing and Rising Star

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