Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said. For Google, this is an evolution of its recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate. Still, one of the drawbacks had been this lack of high-profile ad inventory, which is necessary for entertainment brands like ABC. "When you introduce a new TV show, you need a lot of space to get the message across," said Ben Blatt, executive director of digital strategy at ABC Television. For Rising Star, ABC took over the masthead at sites like Rolling Stone, Us Weekly and Men's Journal. The network was able to automate the process of buying these homepage-dominating ads across the Web without approaching every individual publisher. "We were able to run large mastheads in places we were never able to do before and spread out who's seeing our message," Blatt said. The private exchange not only automates the way ads are placed and when, it also uses data to better target the messages to consumers. The interest in... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-07 00:00:00 UTC ]
Looking at her joyous, expressive illustrations, it's not hard to see why illustrator Elīna Brasliņa is a rising star in Latvian book publishing. The post Drawing a Line to the London Book Fair: Latvian Illustrator Elīna Brasliņa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-29 00:00:00 UTC ]
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Edinburgh-based publishing house Charco Press has snapped up World English rights to Peruvian author Renato Cisneros’ "breakthrough" novel La Distancia Que Nos Separa (The Distance That Separates Us). Continue reading at The Bookseller
[ The Bookseller | 2017-09-22 00:00:00 UTC ]
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Rolling Stone co-founder Jann Wenner is putting his majority stake up for sale, ready to relinquish control of the magazine that has stood for the bible of pop culture since the late 1960s.The magazine, known for cutting-edge music, political and cultural reporting, is the latest publication to... Continue reading at Advertising Age
[ Advertising Age | 2017-09-18 00:00:00 UTC ]
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Ten years ago, publishers might have struggled to find the emirate on a map. Today, it's home to a blossoming book scene, the Sharjah International Book Fair, and the hot Arabic-language kids' publisher Kalimat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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I B Tauris has signed two books on the Tudor court in the age of Anne Boleyn from historian Lauren Mackay, whom the publisher calls a "rising star". Continue reading at The Bookseller
[ The Bookseller | 2017-04-11 00:00:00 UTC ]
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Simon & Schuster Children’s Books (UK) has acquired a further two picture book titles from illustrator and "rising star" Richard Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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HarperCollins will release Lopè Ariyo's debut cookbook after the chef won two accolades. Continue reading at The Bookseller
[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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One truism of the media industry in 2016 is that there's seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape. That's particularly true for magazine companies, which are starting to acknowledge the reality that their... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Domino, which began in the mid-aughts as a home dcor magazine from Cond Nast and closed at the end of the decade and returned in 2013, is still in the process of reinventing itself as a blend of e-commerce, old-fashioned print, and digital media.On Monday, Domino announced the appointment of... Continue reading at Advertising Age
[ Advertising Age | 2016-07-11 00:00:00 UTC ]
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And other musings on the start of the new year in magazine media. The post El Chapo, El Editor: Rolling Stone’s Necessary Risk appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Touchpress is to present its new digital strategy at the FutureBook Conference with head of marketing Tom Williams to join a panel on the new publishing. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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The week that I was reading Miranda July’s debut novel The First Bad Man, I spent a lot of time in airports, where all the newsstands were emblazoned with the new issue of Rolling Stone, featuring on its cover the rapper Nicki Minaj. The cover photo is confrontational: In the top half, Minaj... Continue reading at Slate
[ Slate | 2015-01-07 00:00:00 UTC ]
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This week, Rolling Stone editor Jann Wenner asked the Columbia Journalism School to review Sabrina Rubin Erdely’s story about a gang rape at the University of Virginia. As it became clear that the story’s central incident—a gang rape of a freshman at a fraternity—did not happen as Rolling Stone... Continue reading at Slate
[ Slate | 2014-12-24 00:00:00 UTC ]
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Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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