What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business. And, to that effect, it needs a plan to beat Facebook's relentless copying."The thing that everyone in the industry is grappling with is: Can Snapchat successfully get ahead of Facebook copying them?" said one ad agency exec, speaking on condition of anonymity.Here's what the ad world (and Wall Street) are looking for today: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
News tagged with: #earnings report #media app #beat facebook #ad world #wall street

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What Advertisers Want From Snapchat's First Earnings Report

It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age

[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #ad world #beat facebook #media app #earnings report


Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with: #conde nast #usa today #paying $1 #ad business


4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
More news stories like this | News stories tagged with: #digital media #top publishers #past week


AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #time warner #media arm #source familiar #quarter results #good position #brian lesser


Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with: #hearst #brand-safe inventory #portrait mode #buy ads #brand safety #digital platforms


Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Woody Allen’s memoir earned little interest by publishers, report says

Woody Allen wrote a memoir, but couldn't find a publisher interested in buying it, the New York Times reports. The film director, who has faced turmoil after the re-emergence of allegations of sexual abuse, had no luck getting publishers interested in a manuscript he had written, according to the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-03 00:00:00 UTC ]
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Facebook cautions magazine execs, SunnyD gets depressed and Snapchat lures advertisers: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age

[ Advertising Age | 2019-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #garett sloane #constantly changing #entire solution #alexa app #alexa device #audio version #digital news #daily roundup


Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finance director #previous day


How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique views #months ago #publishing partners


HBG Reports Earnings Jump Despite Sales Drop

Sales for the first six months of 2016 fell 6.6% at Hachette Book Group compared to the first six months of 2015, but earnings rose 180%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales drop


How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #$3 billion #mobile app


Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their... Continue reading at AdWeek

[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Report: Snapchat exploits can steal your private info, expose you to spam

A group of security researchers has published a pair Snapchat security exploits, claiming the popular social startup has ignored requests to address them since August -- prior to any Facebook acquisition talk. The Gibson Security team is hoping ... Continue reading at Engadget

[ Engadget | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #security researchers


Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cyber monday #black friday #time period #bottom line #losing money


B&N Reports Falling Sales in Fiscal 2017 Report

The country's largest book chain said sales dropped 6.5% in the fiscal year, ended April 29. Barnes & Noble reported lower losses in its Nook division, however, which led to a jump in operating income. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #operating income #nook division #fiscal year


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses #long time #publishing world #digital world


Spain: Publishers Report 211 Publishers at Frankfurt, Turnover Rising

The book market in Spain, the market’s publishers association reports, sees turnover growing by 5.1 percent, up 30.1 percent in 10 years. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FGEE’s Stand at Frankfurt: 56 Publishers and Institutions aving covered the 2024 Guest of Honor Italy... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-20 00:04:51 UTC ]
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Sharjah International Book Fair 2024 Reports 1.82 Million Attendees

Top countries in terms of visitors to the 43rd Sharjah International Book Fair were the United Arab Emirates, India, Syria, Egypt, and Jordan. The post Sharjah International Book Fair 2024 Reports 1.82 Million Attendees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-18 22:28:07 UTC ]
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The 2024 PW Publishing Industry Salary & Jobs Report

This year’s report, based on 632 responses to our annual survey, reveals the beginnings of a generational shift in publishing, and continuing unease about AI. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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