Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as islands of traffic. Instead, to boost the reach of ads, it wants to sell to Snapchat audiences wherever they are — in Discover channels and Live Stories, according to sources familiar with Snapchat’s thinking. The post Snapchat’s new audience-based ad strategy could wrest control from Discover publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-29 00:00:00 UTC ]
News tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Other Publishing stories related to: 'Snapchat’s new audience-based ad strategy could wrest control from Discover publishers'


Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc universal #discover publishers


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories

First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek

[ AdWeek | 2017-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blog post #ad format


Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short form #social strategy


Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television networks #major publishers #diverse audiences #discover channel


ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday

[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #programmatic advertising #post icymi


HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads run #main focus #media companies


Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.   The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


Vox.com is Snapchat's Newest Discover Publisher

Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging app #discover feature #news publisher


Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #huffington post #conde nast #daily mail #publishing partners


Permission based publishing lets users keep control of content

Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews

[ Betanews | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networking #file formats #published online


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single platform #post facebook


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time-based metrics #digital content


Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll move


Facebook Audience Network Added Auction Bidding for In-App Ads

Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thousand impressions #blog post #header bidding


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #paid media #ad policy


As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curry favor