Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their content, acting as a filter and preventing their Snaps from appearing before all their followers. It’s history repeating itself, just like on Facebook, where publishers and brands built massive audiences only to see the social network regulate how many of those fans see each post. The post Publishers and brands, get ready for the Snapchat algorithm appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-18 00:00:00 UTC ]

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Hanley Wood Lays Off Staff and Cuts Salaries, Citing COVID-19 Decline

Hanley Wood, the D.C.-based B2B media company serving the real estate, residential design and construction sectors, laid off several employees last week and implemented salary reductions for others, multiple sources tell Folio:. A Hanley Wood rep declined to provide details, but confirmed the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-19 13:43:21 UTC ]
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Brazil’s attack on Greenwald mirrors the US case against Assange

Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
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Financially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom

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Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
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Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
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Axel Springer Wants to Buy Business Insider for Around $560 Million

German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million.      Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
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Condé Nast Gets the Jitters as Consultants Come Through

Consultants are returning to Condé Nast amid rumors that more cost-cutting is in store at the storied magazine publisher.   At the behest of chief financial officer David Geithner, starting this Wednesday, sources familiar with the ma ... Continue reading at Editor & Publisher

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Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

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Much at Stake in Amazon-HBG Fight

Among the issues in dispute between Amazon and the Hachette Book Group are negotiations over new ebook terms, sources familiar with the matter said. And publishers also see the latest fight with Amazon as part of an ongoing battle to retain retail diversity. Continue reading at Publishers Weekly

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Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

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