The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
Third quarter results exceeded expectations at Amazon, and the company expects a strong fourth quarter, forecasting that total sales will rise between 7% and 11% over last year’s final period, to as much as $188.5 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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In the adult trade segment, total sales were up nearly 12% for the month over 2023 at publishers that report to the Association of American Publishers’ StatShot Program. Religious presses were up a hefty 47.4%, and digital audio showed a 38.8% increase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-29 04:00:00 UTC ]
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Barnes & Noble Education has released preliminary financial results that showed company revenue rising 1.5% in the fiscal year ended April 27, 2024, and net loss falling to $63 million, from $90 million a year ago. Total sales were $1.57 billion. B&NE expects to receive final approval... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-28 04:00:00 UTC ]
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As 'House of Flame and Shadow' hits number one in numerous markets around the world, publisher Bloomsbury predicts that total sales for the company will increase by 10% over last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Total sales at Amazon increased 13%, to $143.1 billion, in the third quarter ended September 30, 2023, over the comparable period in 2022, and operating income jumped to $11.2 billion, from $2.5 billion in the third quarter 2022. Online sales rose 7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
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A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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A 23% increase in unit sales of adult fiction was offset by a big decline in adult nonfiction sales, resulting in a 2.5% drop in total sales last week compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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A few years ago, I found myself a bit tipsy at the National Book Award ceremony. It was my first—and so far, only—time there. The experience felt grand; it was a red-carpeted “benefit dinner” on Wall Street. People wore tuxedos and gowns. I couldn’t look around the room without seeing a writer I... Continue reading at Electric Literature
[ Electric Literature | 2021-12-20 12:00:00 UTC ]
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Third quarter sales fell 9% at Hachette Book Group for the period ended August 31, 2021, contributing to a 1.2% drop in total sales for Lagardère's publishing group. Despite the quarterly decline, sales for the first nine months of 2021 were up 9% over a year ago for the entire publishing division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-28 04:00:00 UTC ]
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Revenue in Educational Development Corp.'s direct sales division jumped 68.4% in the third quarter ended November 30, 2020, leading to a 63.5% increase in total sales for the publisher. Net income rose 63.5% over last year's third quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Total sales at Houghton Mifflin Harcourt fell only 2.4% in the first quarter of 2020 compared to a year ago, but the educational and trade book publisher said it expects its business to be "severely impacted" by the Covid-19 pandemic in the second quarter. It is projecting that most schools will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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While total sales have fallen slightly since the outbreak of the new coronavirus at Barnes & Noble, company CEO James Daunt is confident the bookstore chain can continue to be a profitable venture with one provision—that it is allowed to keep its stores open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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A dip in adult nonfiction puts an end to a streak of small annual gains in total sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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It ultimately took an extraordinary set of circumstances to clear the way for the reunion, but after three years of hemming and hawing (and the headlines-grabbing ouster of Les Moonves), CBS and Viacom have at long last agreed to a merger. The deal will bring together the CBS, Showtime, MTV,... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 20:58:29 UTC ]
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Led by sales of the graphic novel format, total sales of graphic novels and periodical comics in the U.S. and Canada were approximately $1.09 billion in 2018, according to a joint estimate by trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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WH Smith has reported a “strong trading performance” for Christmas trading, with total sales up 6%. Continue reading at The Bookseller
[ The Bookseller | 2019-01-24 00:00:00 UTC ]
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