The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-21 00:00:00 UTC ]

Other news stories related to: "The 10 Most Fascinating Digital Marketing Stats of the Week"


Men Drove ‘Flash Boys’ Buzz

After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, "Flash Boys," the author’s exploration of high-speed trading on Wall Street, was the most-talked about book on social media in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this


Amazon Posts A (Small) Profit

Total sales in Amazon’s fourth quarter in 2013 rose 20% over the last quarter of 2012, hitting $25.59 billion, while net income rose to $239 million from $97 million in last year’s final period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-30 00:00:00 UTC ]
More news stories like this


From page to screen and back again

Movie tie-ins for '12 Years a Slave,' 'Philomena,' 'The Wolf of Wall Street' and other films give their namesake books — including one from 1853 — a second life. The memoir "12 Years A Slave" was published in 1853, a year after Harriet Beecher Stowe's classic, "Uncle Tom's Cabin."     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-01-18 00:00:00 UTC ]
More news stories like this


Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this


Earnings Rise 8% at HC Despite Sales Drop

HarperCollins reported a decline in quarterly revenue with total sales down 7%, to $328 million, for the first period ended September 30, 2013. EBITDA, however, rose 8%, to $43 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-11 00:00:00 UTC ]
More news stories like this


Scholastic Cuts Loss Despite Sales Drop

Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
More news stories like this


Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this


Bertrams grows revenue 32.5%

Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this


Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this


Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this


Profits Rise Again at Simon & Schuster

Since ebooks first became a meaningful part of a publisher’s business in 2009, results at Simon & Schuster have followed a familiar pattern—a decline in revenue but an increase in earnings. Between 2009 and 2011, total sales at S&S dipped 0.7%, but adjusted operating income has jumped... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this


Sales fall at WH Smith in early autumn

Written By: Lisa Campbell Publication Date: Thu, 10/11/2011 - 09:44 Total group sales at W H Smith have dropped by 3% in the last 10 weeks, with like-for-like sales down by 6% in comparison to last year. This morning (10th November) the company reported in its interim financial results for the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this


Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this


Canavan hits one million milestone for Orbit

Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 15:15 Fantasy author Trudi Canavan has become the latest writer to top the landmark figure of one million print book sales through UK Nielsen BookScan. Total sales through Nielsen BookScan to the week ending 6th August 2011 are... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this


WHS sales drop 4% like-for-like

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:02 WH Smith’s like-for-like sales have dropped 4%, but the bookseller remains "confident" about its final year results, it said today. In the 18 weeks to 2nd July, WHS total group sales decreased by 1% and like-for-like sales... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this


Profits and sales up at John Smith

Written By: Lisa Campbell Publication Date: Mon, 28/02/2011 - 16:12 Strong sales in its UK campus stores have helped John Smith & Son to report a sales increase of 3.1% in its latest trading results. The academic and specialist bookseller reported sales were up from £39.3m to £40.5m for... Continue reading at The Bookseller

[ The Bookseller | 2011-02-28 00:00:00 UTC ]
More news stories like this


Barnes & Noble net income falls by a quarter

Written By: Graeme Neill Publication Date: Tue, 22/02/2011 - 15:20 Net income at Barnes & Noble fell by 25% to $60.6m (£37.5m) during its Christmas trading quarter, the US retailer has revealed. For the 13 weeks to 29th January, total sales at the bookseller increased by 7% to $2.3bn... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this


Barnes & Noble net income falls by one quarter

Written By: Graeme Neill Publication Date: Tue, 22/02/2011 - 15:14 Net income at Barnes & Noble fell by 25% to $60.6m (£37.5m) during its Christmas trading quarter, the US retailer has revealed. For the 13 weeks to 29th January, total sales at the bookseller increased by 7% to $2.3bn... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this


Jamie back on top as Costa winner shows mutability

Written By: Philip stone Jamie Oliver's Jamie's 30-minute Meals (Michael Joseph) has returned to the summit of the Official UK Top 50 after a three-week hiatus. The bestselling hardback non-fiction book since records began sold 37,407 copies in the seven days to 29th January, up 77%... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this