The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
With fiction sales falling in both the adult and juvenile segments, total sales of print units slipped 1% in the week ended Sept. 23, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
More news stories like this
Jordan Belfort, the real life "Wolf of Wall Street", is in court following a row over royalties from his latest book, Way of the Wolf. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
More news stories like this
Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
More news stories like this
With print-unit sales falling in all four major categories, total sales in the week ended July 15, 2018, were down 5% compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
More news stories like this
Total sales at Barnes & Noble fell 6.0% in the fiscal year ended April 28, 2018, compared to fiscal 2017, and the retailer posted a net loss of $125.5 million last year, compared to net income of $22.0 million in fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-21 00:00:00 UTC ]
More news stories like this
With total sales of 400 million CNY in 2016, ECNUP is the top publishing house in Shanghai, and ranks among China’s top 10 university presses. It is also one of the two oldest university presses in the country, with its 60th anniversary coming up in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this
Last year, Thomas Frank—who skyrocketed to fame by trying to define what was the matter with Kansas—published a book called Listen, Liberal: Or, What Ever Happened to the Party of the People. Scolding the Democratic Party for its closeness to financial elites, Frank’s book offered an explanation... Continue reading at Slate
[ Slate | 2017-08-07 00:00:00 UTC ]
More news stories like this
Total sales of audiobooks rose 18.2%, to an estimated $2.1 billion. Unit sales for the year were up even more, rising 33.9% over 2015, to 89.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
More news stories like this
It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
More news stories like this
More than most people, Jonathan Taplin has seen firsthand how the rise of digital behemoths like Google and Facebook has irrevocably transformed the life of artists and musicians. A former tour manager for Bob Dylan and the Band and a movie producer for Martin Scorsese, Taplin has become an... Continue reading at Fast Company
[ Fast Company | 2017-04-21 00:00:00 UTC ]
More news stories like this
Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend. In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
More news stories like this
Led by a 14% increase in revenue in its trade division, total sales at Scholastic rose 2% in the fiscal year ended May 31, 2016 over fiscal 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
More news stories like this
Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this
Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
More news stories like this
Total sales in the U.S. book publishing industry rose to $27.98 billion, according to figures released by the Association of American Publishers. Trade sales were up 4.2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this
WH Smith's total group sales for the last quarter grew slightly by 1% compared to the same period in 2014, although high street sales were down. The high street division saw both total sales and like-for-like sales fall 4% compared to last year in the 13 weeks ending 30th May. However, the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
More news stories like this
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this
WH Smith has released its interim results covering the Christmas period, revealing that group sales were down 2% like-for-like. As usual, WH Smith Travel performed better than its High Street stores, with like-for-like sales up 2% and total sales up 7%, with particular improvements at large... Continue reading at The Bookseller
[ The Bookseller | 2015-01-22 00:00:00 UTC ]
More news stories like this
Books-A-Million reported that total sales for the nine week period ended January 3, 2015 were $129.2 million, an increase of 1.1% over the same period a year ago. Comparable store sales rose 1.2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
More news stories like this