The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Our favorite books coming out this week include new titles from Jess Everlee, Beth Kempton, Lorissa Rinehart, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Gregory May, Emily Tesh, and Benjamin Balint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Actor Millie Bobby Brown sells a debut novel to William Morrow, and S&S buys a memoir from Sheila Johnson, cofounder of BET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Novelist and 'The Glass Castle' memoirist Jeannette Walls returns with 'Hang the Moon,' #4 on our hardcover fiction list. Plus Alka Joshi completes her Jaipur trilogy with 'The Perfumist of Paris,' and post–Twitter storm, Alison Roman fans find the cookbook author to be just 'Sweet Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Among the week's headlines: Florida Governor Ron DeSantis claims book banning is a media hoax; Illinois goes on the offense to protect the freedom to read; and a new poll suggests that the Right's 'war on woke' might not be an effective political strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
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Among the week's headlines: The Colorado Civil Rights Division rules that a librarian who objected to censorship efforts in her library was illegally terminated; more on the College Board's questionable interactions with Florida officials; Library Journal releases its annual budget survey... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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While Thanksgiving week provided a solid sales boost over the week ended November 19, 2022, the increase was not enough to lift unit sales of print books over the week ended November 27, 2021, with total unit sales falling 10.3% from Thanksgiving 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Kerri Maniscalco and Naomi Novik bring their popular, well-reviewed fantasies to a close. Plus Kate Atkinson and Chloe Gong respectively bring historical London and Shanghai to vivid life, and new cooking books from Jacques Pépin and others feed readers' appetites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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The books we love coming out this week include new titles by Leonard Cohen, Moriel Rothman-Zecher, and Charlayne Hunter-Gault. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Blackstone picks up an account of January 6 by the former Capitol Police chief, Ballantine nabs Isabel Allende’s next novel, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The #1 book in the country is 'The Brightest Night,' the graphic novel adaptation of the fifth entry in Tui T. Sutherland's Wings of Fire series. Plus 'The Year of Magical Thinking' and other works by Joan Didion, who died December 23, see renewed interest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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