Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
News tagged with: #digital strategy #trinity mirror #regional titles #increased focus

Other Publishing stories related to: 'Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy'


Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #trinity mirror #regional titles #increased focus


Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital positions #driving traffic


Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
More news stories like this | News stories tagged with: #german publisher


Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
More news stories like this | News stories tagged with: #increased focus #business leaders #digital media


Trinity Mirror chief says it is fit and proper for Local World takeover

Simon Fox says changed newsroom practices means possibility of claims over alleged hacking in past has no relevance to current working cultureThe chief executive of Trinity Mirror has said it is “fit and proper” to take over Local World, despite potentially facing more than 100 cases of alleged... Continue reading at The Guardian

[ The Guardian | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon fox #trinity mirror #local world #national titles #daily mirror


Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian

[ The Guardian | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment


Trinity Mirror confirms £220m Local World deal

Daily Mirror owner will become UK’s biggest regional newspaper publisher as it takes control of more than 100 titlesThe publisher of the Daily Mirror has confirmed its £220m deal to take control of Local World, cementing its place as the UK’s biggest regional newspaper publisher.Trinity Mirror,... Continue reading at The Guardian

[ The Guardian | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes control #daily mirror #local world #trinity mirror #sunday mirror


Johnston Press Announces Closures of 11 Free Titles to Focus on 'Digital Offering'

The regional publisher has axed eight free print titles in the Midlands and folded a further three into paid-for titles in the North West and South.   The company announced the closures in a statement to shareholders this morning in an update on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publisher #north west #company announced


Trinity Mirror needs to stick with its digital transition plan | Steve Dyson

Simon Fox's company closed two tablet editions recently, but at the least the regional publisher is trying to make digital workThis week brought sad news for fans of Business Daily, the Birmingham Post's online tablet e-edition, which Trinity Mirror closed after just seven months.It makes you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central lancashire


Focus on the Family Launches Fiction Titles

The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


New and Forthcoming Juneteenth-Focused and Inspired Titles

A listing of new and forthcoming adult, children’s, and young adult fiction and nonfiction titles on the history and social impact of Juneteenth (June 19,1865), the newly enacted national holiday commemorating the emancipation of enslaved African Americans at the end of the Civil War. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming adult #nonfiction titles #social impact #civil war


New and Forthcoming AAPI-Focused Titles

A listing of new and forthcoming adult, YA, and children's fiction and nonfiction titles on the storytelling, history, achievements, and the diversity and complexity of the Asian American and Pacific Islander global diaspora. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming adult #nonfiction titles #asian american


Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media