Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]

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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Get 'Mastering Python for Networking and Security -- Second Edition' ($27.99 value) FREE for a limited time

It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews

[ Betanews | 2021-10-13 17:39:30 UTC ]
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Obituary: Erika Seyfried, 36

Erika Seyfried, v-p and director of digital strategy and consumer engagement at Penguin Random House, died after going missing while vacationing in Vermont on August 29. She was 36. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-31 00:00:00 UTC ]
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News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian

[ The Guardian | 2020-06-12 01:17:54 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Mango Publishing Acquires Yellow Pear Press

Miami indie press Mango Publishing has acquired Yellow Pear Press, which specializes in lifestyle and regional titles, as well as its Bonhomie Press imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-02 05:00:00 UTC ]
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Introducing Charlotte Inno, an increased focus on local startups and innovation

The Charlotte Business Journal has a new partner in our coverage of startups and innovation. Charlotte Inno officially launched this week. Charlotte Inno is the 13th market launched by American Inno, a division of the Charlotte Business Journal's parent company American City Business... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-12 16:05:23 UTC ]
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Independent News & Media to be sold to Belgian group

Denis O’Brien loses hundreds of millions in sale of Ireland’s biggest newspaper publisherIreland’s largest newspaper group has agreed to a takeover offer from the Belgian media group Mediahuis in a deal in which its largest shareholder, billionaire Denis O’Brien, will lose hundreds of millions... Continue reading at The Guardian

[ The Guardian | 2019-04-30 00:00:00 UTC ]
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Mirror owner warns over Brexit as it makes £200m writedown

Reach, which also owns Daily Express and Daily Star, reports £120m pre-tax loss for 2018Reach, the publisher of the Daily Mirror and Daily Express, has warned about the impact of Brexit on advertising, as it made a £200m writedown on its newspaper business that pushed it into the red for... Continue reading at The Guardian

[ The Guardian | 2019-02-25 00:00:00 UTC ]
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Arcadia Goes Local at Winter Institute

Arcadia Publishing, which has a backlist of 14,000 local and regional titles, will present personalized catalogs to booksellers at Winter Institute, touting 16 store-specific titles the location's employees can handsell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
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Arcadia, ABA Partner on Local Book Program

Arcadia Publishing and the American Booksellers Association have teamed up on a program that will give independent booksellers access to a select group of regional titles that will appeal to their local customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
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Trinity Mirror to rebrand as Reach after Express and Star deal

Chief executive Simon Fox’s pay package increases by nearly 20% despite slide in revenuesTrinity Mirror is to change its name to Reach following the acquisition of Richard Desmond’s Express and Star titles, as the newspaper publisher reported a slump in revenues in tough trading conditions last... Continue reading at The Guardian

[ The Guardian | 2018-03-05 00:00:00 UTC ]
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Mirror Books signs Russian crime series

Trinity Mirror’s publishing imprint Mirror Books has acquired a debut crime novel set in contemporary St Petersburg. Continue reading at The Bookseller

[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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Canongate increases focus on audio, promotes Lord

Canongate has promoted Joanna Lord to the newly-created position of audio and online sales manager and will recruit an assistant into another new role, as part of its "increased focus" on audio. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Mirror Books makes first fiction acquisition

Trinity Mirror's publishing imprint Mirror Books has acquired three titles in a new crime series by author and playwright Lynn Brittney. Continue reading at The Bookseller

[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Heyday Books, 'L.A. Times' Partner on Anti-Trump Book

California indie Heyday Books, which is best known as a publisher of regional titles, is departing from its standard fare with a new book called 'Our Dishonest President.' The essay collection, which Heyday crashed, is set to hit shelves on July 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
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A New Digital Revenue Driver Delivers for Publisher and Their Clients

[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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AIM Ends Skiing Magazine’s Print Run after 70 Years

As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine. The post AIM Ends Skiing Magazine’s Print Run after 70 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-11 00:00:00 UTC ]
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New University of Cincinnati Press Hires Director

Elizabeth Scarpelli has been named the University of Cincinnati Press's first director. The press, launched this summer, will publish both scholarly and regional titles with social justice themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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Salt seeks to double turnover following PGUK partnership

Buoyed by a publishing “crack team” and a new sales relationship with PGUK, independent publisher Salt is going from strength to strength, and its directors hope an increased focus on fewer, bigger titles will help this success to continue. Continue reading at The Bookseller

[ The Bookseller | 2016-09-26 00:00:00 UTC ]
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