Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]

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Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek

[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Gulfshore Media Buys Venice Magazine

Gulfshore Media is adding Venice Magazine to its portfolio of city and regional titles in Central Florida. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-20 00:00:00 UTC ]
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Publisher's disputed will could affect the newspapers she loved

A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
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There's lots to like at Upworthy, but not much to read

The fast-growing news-feature website leads the league in approvals. Is that because it publishes less rather than more?The driving belief for news websites is that more (that's more stories, features, videos, blogs) equals more hits and thus more money. But what if less can also equal more... Continue reading at The Guardian

[ The Guardian | 2013-12-15 00:00:00 UTC ]
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Scripps Acquires Digital Video Startup Newsy

Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek

[ AdWeek | 2013-12-10 00:00:00 UTC ]
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A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Spring Clean for Trinity Mirror's Regional Websites

Regional publisher Trinity Mirror has been carrying out an overhaul of its network of newspaper websites designed to give them a ‘cleaner’ look. Digital publishing director David Higgerson has overseen the changes which have now b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-30 00:00:00 UTC ]
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Trinity restructures regionals for digital push

Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week

[ Media Week | 2011-12-16 00:00:00 UTC ]
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Granta hits iBookstore

Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 15:07 Granta Publications has put its books onto the iBookstore, with all digitised titles from Granta Books and Portobello now made available. Marketing and digital development director Iain Chapple said: "We are committed to... Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Robin Harvie to join Aurum Press

Publication Date: Wed, 06/07/2011 - 16:01 Robin Harvie is to join Aurum Press from Fourth Estate. Currently non-fiction commissioning editor and digital editor at Fourth Estate, Harvie has been appointed senior commissioning editor and digital publisher at the independent, and will start at the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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David Kohn to leave Waterstone's

Written By: Lisa Campbell Waterstone’s head of e-commerce David Kohn is leaving the company at the end of this week. Kohn has worked with the book retailer for the last two and a half years. He is leaving to pursue “a number of digital investment opportunities,” according to a Waterstone’s... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week

[ Media Week | 2011-01-19 00:00:00 UTC ]
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