Rolling Stone Launches IGTV Concert Series In Response to COVID-19

As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV concert series, “In My Room” on March 18. New episodes will debut every Monday, Wednesday and Friday. The first featured Beach Boys front man, Brian Wilson, at his piano, singing his hits. “We have the opportunity to bring the Rolling Stone community together and foster greater connection between our fans and the artists they admire most,” president and COO Gus Wenner tells Folio:. “They can still experience the joy of music with a community of people, including artists they love. That’s what we’re trying to convey to fans, and that’s where our focus is right now." After one episode, the company purported that 24-hour viewership was 70% higher than its average video views across social platforms (Instagram, Facebook and Twitter). But despite the high engagement, monetizing the series is not a priority for the time being. “Right now we're focused on sharing songs from different artists around the globe with our consumers to give them some much needed entertainment and glimpse into how the creative community is dealing with this crisis,” Wenner says. “As this platform builds, we’ll discuss working with partners who similarly believe that music brings people comfort, and provides a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
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BESA director praises education publishers' response to Covid-19

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Coronavirus Response: Bodour Al Qasimi Launches Emirates Publishers Emergency Fund

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Cassell to publish new edition of Rolling Stones 'fan favourite'

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PRH launches virtual Penguin Talks series with Speakers for Schools

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Kwei Quartey’s ‘The Missing American’ launches a new detective series. It’s a gem of a debut.

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Harry Styles fronts the new Rolling Stone in a Ryan McGinley portrait

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