Rolling Stone Launches IGTV Concert Series In Response to COVID-19

As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV concert series, “In My Room” on March 18. New episodes will debut every Monday, Wednesday and Friday. The first featured Beach Boys front man, Brian Wilson, at his piano, singing his hits. “We have the opportunity to bring the Rolling Stone community together and foster greater connection between our fans and the artists they admire most,” president and COO Gus Wenner tells Folio:. “They can still experience the joy of music with a community of people, including artists they love. That’s what we’re trying to convey to fans, and that’s where our focus is right now." After one episode, the company purported that 24-hour viewership was 70% higher than its average video views across social platforms (Instagram, Facebook and Twitter). But despite the high engagement, monetizing the series is not a priority for the time being. “Right now we're focused on sharing songs from different artists around the globe with our consumers to give them some much needed entertainment and glimpse into how the creative community is dealing with this crisis,” Wenner says. “As this platform builds, we’ll discuss working with partners who similarly believe that music brings people comfort, and provides a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
News tagged with: #rolling stone #powerful message #encouraging viewers

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Rolling Stone Launches IGTV Concert Series In Response to COVID-19

As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
More news stories like this | News stories tagged with: #rolling stone #powerful message #encouraging viewers


Rolling Stone Tunes Into Music Industry Pros With Latest Product Launch

Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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Twitch Quietly Ends Partnerships With Rolling Stone, Complex, Vice

Livestream platform Twitch quietly ended a series of multiyear partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on... Continue reading at AdWeek

[ AdWeek | 2024-01-18 10:34:51 UTC ]
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W.W. Norton Launches Norton Shorts Series

The Norton Shorts series will comprise slim volumes—all less than 200 pages—written on a variety of topics by scholars for the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Ed PR launches free series of online salons for publicity hopefuls

Books and culture PR agency ed public relations has launched a series of free online "salons" to demystify the role publicists play within the industry. Continue reading at The Bookseller

[ The Bookseller | 2022-01-08 13:28:05 UTC ]
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Bad Form launches series of workshops to demystify publishing industry

Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
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Basic Books UK launches with diverse list after remote inception during Covid-19

Having worked on the launch of John Murray Press list Basic Books, a sibling to the US imprint of the same name, while suffering from long Covid, Sarah Caro is primed to release its first titles Continue reading at The Bookseller

[ The Bookseller | 2021-09-10 12:29:19 UTC ]
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Galbraith series hits audiobook milestone ahead of paperback launch

J K Rowling's Cormoran Strike series, written under the name Robert Galbraith, have hit an audiobook milestone for Little, Brown ahead of the fifth novel's paperback release. Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 11:49:14 UTC ]
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Biblioasis Launches Bookseller Series

The Ontario-based publisher and independent bookstore has soft-launched a series of chapbooks by booksellers, for booksellers, aimed at sparking discussion and debate about important issues in the trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-30 00:00:00 UTC ]
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Irish Cultural Centre launches free literary interview series

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[ The Bookseller | 2021-04-09 11:48:14 UTC ]
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Bookshop UK is launching a series of online events.

The UK arm of Bookshop.org, the online retailer that partners with indie bookstores, has a new initiative on the way: it’s launching a series of online events for its customers as well as customers of unaffiliated indies. For the first event on March 23rd, Bookshop is partnering with Faber to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-11 19:42:27 UTC ]
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Columbia, Howard University to Launch Black Studies Book Series, Diversity Program

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[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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S&S launches Hendra and Linnet picture book series

Simon & Schuster Children’s Books is to launch a new picture book series from author and illustrator team Sue Hendra and Paul Linnet. Continue reading at The Bookseller

[ The Bookseller | 2021-02-10 19:30:20 UTC ]
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Penguin Classics rolls out first podcast series

Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Yale University Press Launches Black Lives Series

In early 2022, Yale University Press will debut Black Lives, a series of brief biographies of Black individuals who profoundly shaped history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Trigger to launch new mental health series in 2021

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[ The Bookseller | 2020-11-09 07:44:22 UTC ]
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Five excellent new thrillers and mysteries take us back to the pre-covid-19 era

Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post

[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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Triumph Books, Sports Illustrated Partner to Launch Sports Book Series

Sports book publisher Triumph Books is partnering with Authentic Brands Group, owner of the Sports Illustrated brand, to produce a series of frontlist titles based around the venerable sports magazine and its associated properties. Continue reading at Publishers Weekly

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Pope Francis To Write a Response to Covid -19

Simon & Schuster will publish the pontiff's vision of a better future post-pandemic December 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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