As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV concert series, “In My Room” on March 18. New episodes will debut every Monday, Wednesday and Friday. The first featured Beach Boys front man, Brian Wilson, at his piano, singing his hits. “We have the opportunity to bring the Rolling Stone community together and foster greater connection between our fans and the artists they admire most,” president and COO Gus Wenner tells Folio:. “They can still experience the joy of music with a community of people, including artists they love. That’s what we’re trying to convey to fans, and that’s where our focus is right now." After one episode, the company purported that 24-hour viewership was 70% higher than its average video views across social platforms (Instagram, Facebook and Twitter). But despite the high engagement, monetizing the series is not a priority for the time being. “Right now we're focused on sharing songs from different artists around the globe with our consumers to give them some much needed entertainment and glimpse into how the creative community is dealing with this crisis,” Wenner says. “As this platform builds, we’ll discuss working with partners who similarly believe that music brings people comfort, and provides a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
A staff writer for The New Yorker has resigned and his latest book has been halted after he acknowledged inventing quotes by Bob Dylan. Jonah Lehrer released a statement Monday through his publisher, Houghton Mifflin Harcourt, saying that some Mr. Dylan quotes appearing in his book "Imagine: How... Continue reading at Crains New York
[ Crains New York | 2012-07-31 00:00:00 UTC ]
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Zinio's magazine app has certainly made the rounds -- Android slabs, the Kindle Fire, the iPad and even the ill-fated TouchPad have had their shining moment with the digital service -- but months of "consideration" for their platform have BlackBerry PlayBook owners feeling left out in the cold.... Continue reading at Engadget
[ Engadget | 2012-02-29 00:00:00 UTC ]
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Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek
[ AdWeek | 2012-01-11 00:00:00 UTC ]
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