Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB regarding "clickhead" advertising, acknowledging that we need to rethink how we measure online value.Without an appropriate framework to measure long-term push notification strategies, publishers walk a tightrope between engaging their audience and spamming them. Although high amounts of click-throughs or "tap-throughs" may result in short-term spikes in traffic and ad revenue, they will eventually be detrimental to the overall value of a strategy.This requires a new metric to measure the net gain in readership created by push notifications. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
News tagged with: #push notifications #ad revenue

Other Publishing stories related to: 'Publishers, you're focusing on the wrong metric for push notifications'

Publishers, you're focusing on the wrong metric for push notifications

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue

Publishers eye push notifications in aftermath of Facebook news feed changes

Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-31 00:00:00 UTC ]
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‘Retention is a key strategic element for all publishers’: European publishers focus on churn

A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-21 00:00:00 UTC ]
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Publishing’s Darker Stories: Focusing on Freedom to Publish in London

In a never-before staged seminar event, London Book Fair this year presented a mini-conference on the freedom to publish with the International Publishers Association and featuring the widow of slain publisher Faisal Arefin Dipan. The post Publishing’s Darker Stories: Focusing on Freedom to... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-23 00:00:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
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Pacini starts social justice focused fiction publisher Disturbance Press

Society of Young Publishers member Marta Pacini has founded Disturbance Press, a new independent focused on publishing fiction with a social justice theme. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 17:51:01 UTC ]
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In Focus: Immigration in Book Publishing

Publishers discuss immigration and the role of book publishing in understanding the American experience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Before You Go to Frankfurt: Trade Publishing in Focus

Coming up to speed: The Frankfurt Conference track on Tuesday brings world trade publishing points into sharp focus ahead of Buchmesse 2021. The post Before You Go to Frankfurt: Trade Publishing in Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-06 13:13:45 UTC ]
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Larry Flynt, controversial porn publisher who pushed limits of free speech, dead at 78

Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC

[ CBC | 2021-02-11 02:25:53 UTC ]
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Big Publishing Pushes Out Trump’s Last Fan

Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times

[ The New York Times | 2021-02-07 22:15:06 UTC ]
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Xelena González on #DignidadLiteraria and Pushing Publishing to Be Better

This year, authors called out inequality with as much gusto as their colleagues in publishing proper. 'PW' spoke with author Xelena González about her experience with the #DignidadLiteraria movement, what she sees changing in the business, and what she knows still needs to change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Will Poetry Push This Publisher Through the Pandemic?

Kansas City, Mo.–based Andrews McMeel Publishing is seeing strong sales despite disruptions caused by the ongoing pandemic—and poetry has a whole lot to do with it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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Publishing Professionals Push for Diversification Throughout Industry

Beyond the hiring of diverse editors, four publishing insiders said in a conversation sponsored by the Aspen Institute that if the needs of BIPOC readers are to be met, the industry must bring more diversity throughout the book publishing ecosystem. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-26 04:00:00 UTC ]
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The Pandemic Pushed Publishing Into the Digital Realm. So What's Next?

With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Publishers Association pushes Johnson to scrap reading tax

The Publishers Association (PA) has upped its Axe the Reading Tax Campaign, as a new survey has found that 71% of adults think that VAT should not be charged on any reading materials—digital or print. The survey also reveals that 50% of respondents said that a cut to the tax would inspire them... Continue reading at The Bookseller

[ The Bookseller | 2019-12-24 09:11:28 UTC ]
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In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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Welbeck Publishing primed for fiction push

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[ The Bookseller | 2019-10-11 02:23:42 UTC ]
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