YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-17 04:01:28 UTC ]
News tagged with: #post youtube #ad revenue #direct-to-consumer brands

Other Publishing stories related to: 'YouTube is targeting direct-to-consumer brands with a ‘DTC council’'

YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with: #post youtube #ad revenue #direct-to-consumer brands

‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with: #post digital #online brands

YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube

How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers

New Pan Mac site targets direct-to-consumer

Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer focus #christian publishers

HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media

Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media

Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media

Sports media is going direct to consumer—and Copa90 wants to be the Glossier of soccer

Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company

[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this | News stories tagged with: #sports media #home country #world cup #digital media

YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | News stories tagged with: #video stars #nielsen

How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at Digiday

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #direct-to-consumer brands #time spent

VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:15 UTC ]
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NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv #red carpets #content side #original content

After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Brands built to last a lifetime are the key to consumer karma

Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian

[ The Guardian | 2018-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published #step-by-step guide