How European publishers are diversifying from overreliance on ad revenue

“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-22 00:00:00 UTC ]
News tagged with: #european publishers #ad revenue

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How European publishers are diversifying from overreliance on ad revenue

“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad revenue

Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers

Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #programmatic advertising #digital revenues

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher

Publishers are using online job boards to diversify revenue streams

Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday

[ Digiday | 2023-09-14 15:29:34 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #recent report #publishing industry

Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
More news stories like this | News stories tagged with: #internship program #paul miller #separate entity—thenationfund #digital media #publishing companies

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-07 00:00:00 UTC ]
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Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #revenue appeared #european publishers #social platforms

Digiday Research: Where European publishers get their video revenues

European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers #owned sites

Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts

European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #owned sites #european publishers #video revenue

Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
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On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad fraud #biggest issues

French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
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European publishers share their biggest revenue challenges

Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business units #trinity mirror #revenue streams

European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
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Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter

Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher