“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-22 00:00:00 UTC ]
News tagged with:
#european publishers
#ad revenue
Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digiday+ research
#programmatic ads
#publishers make
A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-21 00:00:00 UTC ]
More news stories like this |
Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll move
The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad policy
#paid media
#news publishers
First quarter revenue fell 7.6% in Salem Media Group's publishing division which it attributed to a slowdown in author acquisitions in its self-publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing division
It’s not often you get to shake out what publishers’ biggest concerns are across the entire range of European markets, all at once. When 250 execs from leading publishers from across Europe convened on the French riviera this week for the Digiday Publishing Summit, we asked them to literally map... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#publishing summit
#biggest concerns
#european markets
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers worry
#native ads
#ad blocking
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
#todd haskell
#digital arm
#high quality
The widely applauded AI Act gets its anticipated EU parliament approval during the run of London Book Fair. The post AI at London Book Fair: European Publishers Cheer the EU Act’s Passage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-14 10:23:43 UTC ]
More news stories like this | News stories tagged with:
#post ai
#london book
Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
More news stories like this | News stories tagged with:
#lawsuit filed
#dominant position
#digital advertising
#czech republic
#publishers including
Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with:
#media companies
#revenue diversification
#ad spend
#constantly evolving
#latest trends
#global pandemic
#publishing industry
Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
Three organisations argue that more transparency is needed after research found AI models have been trained using pirated works by authors such as Zadie Smith and Stephen KingThree major European publishing trade bodies have urged the EU to “act now” on transparency over artificial intelligence... Continue reading at The Guardian
[ The Guardian | 2023-10-19 13:53:46 UTC ]
More news stories like this | News stories tagged with:
#generative ai
#zadie smith
#artificial intelligence
#book chain
#largest book
#european publishing
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#broader effort
#publishers including
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek
[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | News stories tagged with:
#vast majority
#news publisher
Charlotte-based air-purification company claims false results in study published in Elsevier-owned scientific journal. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-07-31 11:50:24 UTC ]
More news stories like this | News stories tagged with:
#defamation lawsuit
#study published
#european publisher
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with:
#fiscal year
#advertising revenues
#news publisher
A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher costs