How European publishers are diversifying from overreliance on ad revenue

“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-02-22 00:00:00 UTC ]

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The case for publishing directly to Facebook

The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
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UPDATE: Google's DoubleClick Outage Affected 55,185 Websites

UPDATE: This morning's crash of Google's DoubleClick ad server took down ads for more than 55,185 websites, equivalent to 315 ad network outages, according to data from online monitoring firm Dynatrace. Around 9 a.m. this morning, Google's DoubleClick ad server, which powers advertising for... Continue reading at AdWeek

[ AdWeek | 2014-11-12 00:00:00 UTC ]
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Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek

[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant&rsquo;s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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Mobile ad success helps Facebook deliver stunning Q2 results

Facebook has smashed all estimates in its earnings and revenue report this week, largely thanks to its robust mobile ad business. The results slapped down any niggling doubts among critics about the social network's ability to transform itself from a simple communication website to a... Continue reading at Betanews

[ Betanews | 2014-07-25 00:00:00 UTC ]
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German publishers start legal action against Google over news snippets

German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World

[ PC World | 2014-06-18 00:00:00 UTC ]
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International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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Five Revelations from Time Inc.'s First SEC Filing

Time Inc. showed a little leg Friday, filing the first of what is expected to be numerous documents with the Securities and Exchange Commission in the leadup to its spinoff from parent Time Warner.The spinoff, which was announced in March, is expected to happen in the second quarter of 2014.Time... Continue reading at Advertising Age

[ Advertising Age | 2013-11-23 00:00:00 UTC ]
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Open Road expands European partnerships

Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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EU-Japan deal may cut red tape, boost IP protection

European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
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EU hints at possible deal over agency model

EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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What About an AdWall?

In the pursuit of earnings, publishers have done two thingsintensified SEO efforts, which creates fly-by ad revenue and established paywalls, which create fan subscription revenue.Remember these definitions: Fly-by: Someone who visits once. Occasional: Visitor to the site two to three times... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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