Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
News tagged with:
#gaining momentum
#ad revenue
#magazine industry
Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gaining momentum
#ad revenue
#magazine industry
The first of what will be a number of print books from commercial trade publishers featuring the text of the Select January 6th Committee Final Report hit the market last week, selling more than 46,000 combined copies at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming titles
#forthcoming adult
#young adult
#american society
#diverse communities
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers
The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#classic title
#indie booksellers
#marketing effort
The National Center on Sexual Exploitation’s annual ‘dirty dozen’ list misses some obvious targetsCosmopolitan has been removed from the checkouts at Walmart in the US, which the chain has attributed to a business decision, although it accepts that “concerns raised were heard”. The conservative... Continue reading at The Guardian
[ The Guardian | 2018-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#current president
#burning books
#political climate
The Reading Agency has announced a new "targeted approach" for World Book Night 2017 with giveaway titles including authors such as The Bookseller's contributing editor Cathy Rentzenbrink, Polari Prize-winner Paul McVeigh and colouring-in bestseller Millie Marotta. Continue reading at The Bookseller
[ The Bookseller | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#targeted approach
#reading agency
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platform appeared
#dundurn press
#previous titles
Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-29 00:00:00 UTC ]
More news stories like this |
Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
#self-published titles
Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this |
A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print market
#6% decline
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins canada
#started testing
#reach consumers
#small towns
Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest gathering
Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this |
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppa conference
#challenging market
#big surprise
#major publishers
#big step
Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scholastic uk
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hubert burda
#german titles
Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | News stories tagged with:
#industry professionals
#bestselling author