Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company
[ Fast Company | 2018-02-14 00:00:00 UTC ]
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[Infographic] Surprising stats from around the magazine industry. The post HBR Grows Paid Circ 10 Percent | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-26 00:00:00 UTC ]
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What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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A look inside the anonymizing software protecting sources across the magazine industry. The post As Journalists Seek Encryption, SecureDrop Proves a Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-27 00:00:00 UTC ]
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Insider, Business Insider’s lifestyle site, has spun off a dozen Facebook pages, including home, art, dessert, beauty -- and even cheese. "People will follow this page because they love cheese," Insider editor in chief Nicholas Carlson said. "And they know exactly what they’re going to get from... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age
[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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Surprising stats from around the magazine industry. The post By the Numbers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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The magazine industry's best and brightest were honored this week at the Folio: Show. The post Meet the 2015 Folio: 100 and 30 Under 30 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-23 00:00:00 UTC ]
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