Why Martha Stewart Doesn't Feel Sorry for Media Companies

Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living and Martha Stewart Weddings. She has been spending a lot of time making videos for Facebook Live. Her videos on the platform perform well, attracting more than 10,000 comments per video, she said. They've also caught the attention of other media companies. In May, Jezebel published an article with the headline "No One Will Ever Do Facebook Live Better Than Martha Stewart."Ad Age talked with Ms. Stewart about her Facebook Live strategy, how media companies should approach Facebook, and whether the magazine industry is doomed ("No!"). Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-30 00:00:00 UTC ]

Other news stories related to: "Why Martha Stewart Doesn't Feel Sorry for Media Companies"


Bloody Scotland to launch virtual book club

The Bloody Scotland Crime Festival is to launch a virtual, international book club, to be broadcast via Facebook Live. Continue reading at The Bookseller

[ The Bookseller | 2021-02-28 18:03:18 UTC ]
More news stories like this


With book tours scrapped, authors are finding new ways to connect with their readers

Chris Bohjalian, Mary Kay Andrews and other novelists have turned to Zoom and Facebook Live to find their audience. Continue reading at The Washington Post

[ The Washington Post | 2020-08-19 12:00:00 UTC ]
More news stories like this


Daily Mail publisher to cut up to 100 jobs as revenues fall

DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian

[ The Guardian | 2020-08-13 11:23:11 UTC ]
More news stories like this


Lockdown diaries: the education entrepreneur

I was in the Soho Theatre last May, watching comedian Rob Auton perform ‘The Talk Show’. He told a great joke. It’s hard working from home, he said, when “the only solid work colleagues are the table legs.” Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 23:03:54 UTC ]
More news stories like this


BookExpo Children’s Dinner Speakers Emphasize Finding One’s Voice

This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
More news stories like this


Morris reveals cover of non-fiction debut

Heather Morris has revealed the cover of her non-fiction debut Stories of Hope to fans on Facebook Live, Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 04:15:56 UTC ]
More news stories like this


Trewin partners with Writing.ie to help authors 'accelerate their creativity' in lockdown

Literary agent Simon Trewin has partnered with Writing.ie – a resource site for unpublished authors – to launch a weekly one-hour show on Facebook Live.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 16:09:51 UTC ]
More news stories like this


Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in... Continue reading at AdWeek

[ AdWeek | 2019-05-30 17:37:00 UTC ]
More news stories like this


Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this


Murder suspect arrested after streaming police chase on Facebook Live

A Moreno Valley man wanted by police in connection with a double homicide in Nevada and a shooting in Southern California was arrested Wednesday after a chase and shootout with deputies that he livestreamed on Facebook. San Bernardino County sheriff’s deputies arrived at the scene of a shooting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-18 00:00:00 UTC ]
More news stories like this


Heads roll at 'Cosmopolitan' amid the magazine industry roller coaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
More news stories like this


Heads roll at 'Cosmopolitan' amid the magazine industry rollercoaster

If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2018-10-15 00:00:00 UTC ]
More news stories like this


Hearst Is Laying Off Over A Dozen Staffers At Women’s Health Magazine

The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company

[ Fast Company | 2018-02-14 00:00:00 UTC ]
More news stories like this


Tavis Smiley Responds to PBS Suspension of Talk Show After Misconduct Allegations

Tavis Smiley was to narrate a stage production based on “Death of a King,” his 2014 book written with David Ritz. The touring show was canceled after accusations of sexual misconduct against Mr. Smiley. Continue reading at The New York Times

[ The New York Times | 2017-12-14 00:00:00 UTC ]
More news stories like this


HBR Grows Paid Circ 10 Percent | By The Numbers

[Infographic] Surprising stats from around the magazine industry. The post HBR Grows Paid Circ 10 Percent | By The Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-10-26 00:00:00 UTC ]
More news stories like this


The End of an Era for the Magazine Industry

What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
More news stories like this


The Minute-to-Minute Battle for Consumer Attention | By the Numbers

Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
More news stories like this


Digital Solutions in India 2017: Tracking the Shifts in the Newspaper and Magazine Industry

In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this


Protests erupt after Minnesota police officer is acquitted in shooting death of Philando Castile

A jury on Friday found 29-year-old Minnesota police Officer Jeronimo Yanez not guilty in the fatal shooting of black motorist Philando Castile during a traffic stop near St. Paul, an incident partially broadcast on Facebook Live. Yanez was charged with second-degree manslaughter and faced up to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-06-17 00:00:00 UTC ]
More news stories like this


Podcast: LittleThings’ Gretchen Tibbits on distributed publishing, skipping Snapchat and Facebook Live

On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum The post Podcast: LittleThings’ Gretchen Tibbits on... Continue reading at Digiday

[ Digiday | 2017-06-14 00:00:00 UTC ]
More news stories like this