Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of ads and 101 pages of English-language editorial aimed at bilingual Hispanic women. Much of the advertising is coming from general market mainstays like Estée Lauder, L'Oreal, Calvin Klein and Donna Karen.“The audience is growing, and every advertiser knows they need to connect with [young Hispanic women],” said Donna Lagani, publisher of the new title as well as of Cosmopolitan. The launch of Cosmopolitan for Latinas is part of the overall growth in Hispanic media that has followed the 2010 Census, which found that the country's 50.5 million Hispanics compose the fastest growing segment of the U.S. population. Magazines for the Latino market, whether in English or Spanish, have struggled in recent years. But Hearst, which first announced the launch in October, is gambling on the category just as it seems to be gaining momentum. Ad revenue for Hispanic magazines totaled $216 million in 2011, an 18% spike over the prior year, according to Media Economics Group's HispanicMagazineMonitor. Ad revenue for the magazine industry as a whole was flat last year, according to Publishers Information Bureau. “Hearst's new launch should benefit from a rapidly rising interest among marketers in... Continue reading at 'Crains New York'
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
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At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget
[ Engadget | 2023-11-27 15:25:39 UTC ]
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Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget
[ Engadget | 2023-11-26 14:00:25 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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With the holiday season is in full swing after a year of ups and downs for publishers, a number of indie presses predict how their final sales push of 2023 is shaping up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek
[ AdWeek | 2023-11-13 21:00:00 UTC ]
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With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
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Amazon sues some 20 websites falsely claiming an affiliation with Amazon that are designed to lure authors into paying fees to publish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-31 04:00:00 UTC ]
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Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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With debates over book bans growing more contentious, the education publishing company tried to find a happy medium that may not exist. Across the nation, it’s time for the Scholastic Book Fair. The beloved and nostalgia-triggering event, where kids go and pick out an armful of books to take... Continue reading at Fast Company
[ Fast Company | 2023-10-25 13:50:00 UTC ]
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At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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These anthologies, which annually round up short works published during the prior year in a handful of genres and subject areas, hit bookstore shelves next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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