Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with: #media agencies #ad revenue #money made #gloomy predictions

Other news stories related to: "Can newspapers do anything to stop the advertising exodus?"


Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as... Continue reading at The Guardian

[ The Guardian | 2016-04-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gloomy predictions #money made #ad revenue #media agencies


Cambodia's pioneering post-Khmer Rouge era Phnom Penh Post newspaper will stop print publication

The Phnom Penh Post, a newspaper founded in 1992 as Cambodia sought to re-establish stability and democracy after decades of war and unrest, says it will stop publishing a print edition this month, the latest blow to the country’s dwindling independent... Continue reading at ABC News

[ ABC News | 2024-03-01 11:58:31 UTC ]
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Stop the press: Vienna newspaper Wiener Zeitung ends daily print edition after 320 years

One of the world’s oldest newspapers, the Vienna-based Wiener Zeitung, is ending its daily print run after more than three centuries Continue reading at ABC News

[ ABC News | 2023-06-30 10:46:38 UTC ]
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Mexican newspaper to stop publishing print edition after bomb attack

El Monitor de Parral said it will continue its digital edition, but will not cover any crime stories or news with a ‘political slant’A newspaper in northern Mexico has announced it will temporarily stop publishing its print edition after unidentified assailants tossed gasoline bombs at its... Continue reading at The Guardian

[ The Guardian | 2019-08-01 15:39:43 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Inland Press Association and Southern Newspaper Publishers Association Merge to Become America’s Newspapers

America’s Newspapers—the association formed from the merger of the Inland Press Association and Southern Newspaper Publishers Association—was ceremonially launched Oct. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 15:10:01 UTC ]
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Thursday's TV highlights: 'Can’t Stop, Won’t Stop: A Bad Boy Story' and more

SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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Top NJ Newspapers Will End Print Editions, One Will Close

New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The... Continue reading at AdWeek

[ AdWeek | 2024-10-31 11:55:00 UTC ]
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Overtly handmade and so very moving: Adam Elliot’s Memoir of A Snail is a stop motion triumph

The film, set in Australia, explores love, loss and life’s imperfections against some very recognisable backdrops. Continue reading at The Conversation

[ The Conversation | 2024-10-16 02:14:43 UTC ]
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The surprising second life of those boxes that used to hold free newspapers

The metal boxes, used formerly as newspaper receptacles, house Naloxone free of charge. For decades, Jeff Card’s family company was known for manufacturing the once ubiquitous tin boxes where people could buy newspapers on the street.Today, reach into one of his containers and you may find... Continue reading at Fast Company

[ Fast Company | 2024-09-26 14:21:28 UTC ]
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Russian Newspaper Sobesednik Suspends Operations After Being Labeled ‘Foreign Agent’

The Sobesednik publishing house in Russia suspended production at all of its outlets for up to three months, including its popular newspaper, following a decision by authorities to place the company on the list of "foreign agents," Yelena Milchanovska, a Sobesednik... Continue reading at AdWeek

[ AdWeek | 2024-09-19 11:51:00 UTC ]
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Stop press: it’s the very last Evening Standard in London today. And that tells us a lot about Britain in 2024 | James Hanning

Local, national, international – the weekday paper was a brilliant one-stop shop. But information, and how we get it, is more atomised nowLocal daily to close.” Ultimately, that is the truth. From today, London’s Evening Standard is indeed ceasing to appear every weekday, as it has for almost... Continue reading at The Guardian

[ The Guardian | 2024-09-19 07:00:10 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News

[ ABC News | 2024-09-17 16:30:04 UTC ]
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Senior journalists leave Sydney Morning Herald, Age and AFR in decade’s biggest talent exodus

Up to 85 staff take a voluntary redundancy after Nine newspapers announced it was cutting 200 jobsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastUp to 85 journalists, most of them senior, have taken a voluntary... Continue reading at The Guardian

[ The Guardian | 2024-08-20 07:43:28 UTC ]
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Nine newspapers staff vote for five-day strike on eve of Paris Olympics

Editorial staff from the Age, the Sydney Morning Herald, the Australian Financial Review, the Brisbane Times and WAtoday reject improved pay offerFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastJournalists employed by... Continue reading at The Guardian

[ The Guardian | 2024-07-25 08:05:30 UTC ]
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Big names chopped as News Corp redundancies hit newspapers and national reporting team

Murdoch’s Australian arm has quietly slashed tens of millions of dollars in costs to counter a slow advertising market and loss of revenue from Meta dealFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastSome of News... Continue reading at The Guardian

[ The Guardian | 2024-07-24 08:18:25 UTC ]
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