Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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The Atlantic’s books editor prescribes these titles as antidotes to the quick and dirty ways people are communicating on social media. Continue reading at The Atlantic
[ The Atlantic | 2023-10-27 15:00:00 UTC ]
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With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian
[ The Guardian | 2023-10-19 11:00:20 UTC ]
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Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC
[ CBC | 2023-09-16 08:00:00 UTC ]
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Exclusive: prominent Indigenous journalist, who recently left the ABC, says he is being targeted by News Corp paper which ran story about a ‘bullying’ incidentFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastStan Grant... Continue reading at The Guardian
[ The Guardian | 2023-08-29 07:37:04 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian
[ The Guardian | 2023-07-24 12:36:36 UTC ]
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In a filing this week, lawyers for The New Press argued that the controversial Florida law, a centerpiece of governor Ron DeSantis's legislative agenda, “wears its prejudice on its sleeve.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Public figures back strike at Le Journal du Dimanche to protest against appointment of Geoffroy LejeuneActors, novelists and leftwing politicians have joined support for major strike action at France’s flagship Sunday newspaper, Le Journal du Dimanche, to protest against the appointment, ahead... Continue reading at The Guardian
[ The Guardian | 2023-06-27 15:32:49 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
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Turns out our soon-to-be AI Overlord, ChatGPT, has a worldview based in the 19th-century canon, Gen X sci-fi favorites, and the social dynamics at Hogwart’s School For Lil Magicians. According to this profile at Business Insider, a data scientist has reverse-engineered ChatGPT’s reading list by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-30 15:25:12 UTC ]
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Guess who made it out of committee? On Wednesday, the Illinois state legislature passed House Bill 2789, which would ensure libraries or schools that remove books from their shelves do so with the knowledge they shall ~shelve~ the state grant money they would otherwise have received. Governor... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 12:07:16 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Celebrities including Julia Roberts, Julianna Margulies, and Selma Blair are urging people to take part in the #LetAmericaRead campaign. April is National School Library Month but, unfortunately, some of the books in school libraries have never been under greater threat in parts of America than... Continue reading at Fast Company
[ Fast Company | 2023-04-11 12:01:00 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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The recipes in foodie audiobooks add that something extra and deserve to be heard by audiobook listeners. Here's why. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:36:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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