Can newspapers do anything to stop the advertising exodus?

Print is losing out to television, adblocking is on the rise and newspapers are struggling to prove their worth to ad businessIn August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They needed advertisers, and most especially their media agencies who book ads for them, to think again about having turned their backs on newspapers.But the campaign failed. Newspaper groups are reporting further reductions in ad revenue, with falls in money made from print ads in early 2016 even worse than already gloomy predictions and digital far from taking up the slack. The outlook for summer looks anything but sunny. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-04-03 00:00:00 UTC ]
News tagged with: #media agencies #ad revenue #money made

Other news stories related to: "Can newspapers do anything to stop the advertising exodus?"

The Devil Wears Prada sequel in the works about declining advertising revenues for print media

Original film’s screenwriter in talks for sequel which will see Miranda Priestly battling a luxury brand outfit headed by former assistant Emily Charlton A sequel to hit 2006 comedy The Devil Wears Prada is under way at Disney, with key cast and crew widely expected to return, including director... Continue reading at The Guardian

[ The Guardian | 2024-07-09 11:46:42 UTC ]
More news stories like this | All news stories tagged with: #print publication #digital space #meryl streep #original film #print media

Why the lines between digital advertising and direct mail are blurring

Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers.  For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday

[ Digiday | 2024-06-26 13:42:23 UTC ]
More news stories like this | All news stories tagged with: #digital media #long time #ad industry #direct mail #digital advertising

News Corp’s Rebekah Brooks joins Lachlan Murdoch in Sydney ahead of major Australian newspaper restructure

Staff brace for significant cuts as media giant prepares to make moves to counter decline of print and slow advertising marketGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has been joined in Sydney by the News Corp UK boss, Rebekah Brooks, and global... Continue reading at The Guardian

[ The Guardian | 2024-05-22 11:07:22 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #michael miller #right-hand man #major restructure #rebekah brooks #free app #significant cuts #free morning

Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook service #digital video #streaming platform #wednesday evening #video advertising

Yan Lianke Wants You to Stop Describing Him As China’s Most Censored Author

In China we have a saying that reading a banned book on a snowy night is one of the true joys of life. From this, one can well imagine the kind of satisfaction that reading a banned book may bring—like candy locked up in a cabinet, it releases a sweet fragrance into solitary spaces. Whenever […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-23 08:56:19 UTC ]
More news stories like this | All news stories tagged with: #banned book

Five Publishers Join Lawsuit to Stop Iowa Book Banning Bill

Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | All news stories tagged with:

Advertising as Art: How Literary Magazines Pioneered a New Kind of Graphic Design

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United States. Sporting a fashionable outfit, the cyclist gazes blankly beyond the viewer, seeming to exert little effort. Though her body occupies most of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 08:55:47 UTC ]
More news stories like this | All news stories tagged with: #bookshop #bookshop windows #graphic design

Oregon weekly newspaper to relaunch print edition after theft forced it to lay off its entire staff

An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News

[ ABC News | 2024-01-28 01:58:28 UTC ]
More news stories like this | All news stories tagged with: #print edition #entire staff

Former News Corp and Daily Mail editor Luke McIlveen appointed executive editor of Nine newspapers

McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian

[ The Guardian | 2024-01-22 04:15:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #brisbane times #free app #latest updatesget #founding editor #previously editor-in-chief #free morning

‘The levels of attack are extraordinary’: Gary Lineker on punditry, podcasts – and why he won’t stop speaking his mind

The football broadcaster and podcast mogul keeps tweeting about the Israel-Gaza war, despite arguing with friends and getting into hot water with the BBC. What drives him?Gary Lineker has asked me to meet him at his house in Barnes at 2.30pm. It’s a miserable wet day in London, so I give myself... Continue reading at The Guardian

[ The Guardian | 2024-01-20 07:00:52 UTC ]
More news stories like this | All news stories tagged with: #barnes #back seat #turning back

Book Banning Will Not Stop at Schools: Book Censorship News, January 12, 2024

Public libraries need to prepare for what's happening at school libraries to happen to them. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-12 11:40:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #libraries #school libraries #book banning

How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
More news stories like this | All news stories tagged with: #news publisher #artificial intelligence #anonymous tip #greatly exaggerated #oldest newspapers

Stopping the Slide

A recent study assesses school library staffing realities, shedding light on difficult decisions facing administrators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #shedding light

How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #copyright law #commercial purposes #generative ai

Stop Doomscrolling About Israel and Palestine—Read These Books Instead

The Atlantic’s books editor prescribes these titles as antidotes to the quick and dirty ways people are communicating on social media. Continue reading at The Atlantic

[ The Atlantic | 2023-10-27 15:00:00 UTC ]
More news stories like this | All news stories tagged with: #books editor

Why own a newspaper in 2023? Ask the very rich men trying to buy the Telegraph | Jane Martinson

With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian

[ The Guardian | 2023-10-19 11:00:20 UTC ]
More news stories like this | All news stories tagged with: #guardian columnist #jane martinson #modern britain #audacious plan #potential buyers #spectator magazine

How the nation's most famous newspaper editor took on Trump and his own reporters

Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
More news stories like this | All news stories tagged with: #times book

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #ad campaigns #growing importance #media execs #premium publishers

These drag performers say protests, threats won't stop them from reading to kids at storytime events

Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC

[ CBC | 2023-09-16 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #read stories

Stan Grant accuses the Australian newspaper of acting like a ‘racist hit squad’

Exclusive: prominent Indigenous journalist, who recently left the ABC, says he is being targeted by News Corp paper which ran story about a ‘bullying’ incidentFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastStan Grant... Continue reading at The Guardian

[ The Guardian | 2023-08-29 07:37:04 UTC ]
More news stories like this | All news stories tagged with: #news corp #pearson #guardian australia #free app #latest updatesget #recently left #australian newspaper #free morning