With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB regarding "clickhead" advertising, acknowledging that we need to rethink how we measure online value.Without an appropriate framework to measure long-term push notification strategies, publishers walk a tightrope between engaging their audience and spamming them. Although high amounts of click-throughs or "tap-throughs" may result in short-term spikes in traffic and ad revenue, they will eventually be detrimental to the overall value of a strategy.This requires a new metric to measure the net gain in readership created by push notifications. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-21 00:00:00 UTC ]
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Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 16:30:46 UTC ]
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As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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People of Color In Publishing and We Need Diverse Books teamed up for a town hall this month that shows how far publishing has come regarding diversity—and how much further it needs to go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Asserting that the work of francophone markets' small- and mid-sized publishers is a kind of activism, organizers of the 'Talented Indies' program in Brussels hold their third round of programming. The post In Brussels: A Focus on Francophone Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-19 00:00:00 UTC ]
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Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Taking direction from its board members, the AAP has reset its focus on copyright and advocacy for the value of book publishing in modern society. The post The ‘New’ Association of American Publishers to Focus on Advocacy, Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-25 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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The book business is notoriously difficult to break into without the right connections. It is also notoriously white. And the Representation Matters Mentorship Program is ready to change all that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Penguin Random House’s vow to make its output ‘reflect British society’ has been met with predictable howls of outrageLionel Shriver has directed another broadside at the publishing world, this time taking aim in The Spectator at a Penguin Random House directive that by 2025 its hiring and... Continue reading at The Guardian
[ The Guardian | 2018-06-12 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
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There are a plethora of titles about Billy Graham already in print and some have seen an uptick in sales even as publishers limit new marketing efforts out of respect for late evangelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see "more from your friends, family and groups" and " less public cont... Continue reading at Engadget
[ Engadget | 2018-01-12 00:00:00 UTC ]
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Nine publishers and industry partners tell us how they plan to get the job done. The post Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-03 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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