Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most brand-friendly beauty and fashion channels on YouTube, according to OpenSlate rankings from Outrigger Media, which tries to help brands navigate YouTube's sprawling content machine. OpenSlate rates more than 200,000 video producers on criteria such as content quality, publishing frequency and expertise in the subject at hand.Outrigger also estimated the channels' monthly earnings -- after YouTube's cut. YouTube's cut, of course, is why so many companies at the NewFronts will be seeking sponsors for their planned video series, as opposed to pre-roll and overlay advertisers: YouTube doesn't get a cut if the sponsors are baked in early. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #video series #publishing frequency

Other Publishing stories related to: 'Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)'


Don't Wait for NewFront Pitches: Here are the Top Beauty and Style Channels on YouTube (and How Much They Earn)

As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video series #publishing frequency


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Sally Rooney’s Beautiful World, Where Are You tops UK book charts

In its first week on sale, Rooney’s new novel has outsold Jamie Oliver and beaten day-one sales of her previous book Normal People by 1,200% at WaterstonesSally Rooney’s Beautiful World, Where Are You has shot to the top of the UK’s book charts, selling more than 40,000 copies in just five... Continue reading at The Guardian

[ The Guardian | 2021-09-14 14:20:14 UTC ]
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Sally Rooney's Beautiful World, Where Are You finds the top spot

Sally Rooney's Beautiful World, Where Are You (Faber) has debuted in the UK Official Top 50 number one spot, selling 46,065 copies in its first week on sale, making it the fastest selling Adult Fiction title since sales figures returned in March. Continue reading at The Bookseller

[ The Bookseller | 2021-09-14 00:26:45 UTC ]
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4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
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Devine intervention as Sky News Australia's YouTube channel eclipses ABC's | The Weekly Beast

Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian

[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
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YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
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PWedu’s Christian Publishing Summit: Lessons Learned from Top Christian Social Channels

PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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Target's first NewFront pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini


Target's first NewFronts pitch excludes content

Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age

[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included creatives #leland maschmeyer #brian collins #paola antonelli #senior curator #founding director #shankar vedantam #radio show #todd waterbury #joy buolamwini


NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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Fox News tops cable ratings in 2018 while entertainment channels lost viewers to streaming

President Trump kept cable news on a ratings roll in 2018. But online streaming services continued to cut into audience levels for general entertainment cable networks such as USA, FX and Lifetime, according to year-end data from Nielsen. While consumers have grown accustomed to time-shifting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump


YouTube TV eyes new linear channels from digital publishers

Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Beauty and the Best: two Disney titles top the chart

A tale as old as time has topped the chart, with the Disney Beauty and the Beast Book of the Film (Parragon) swooping in to take the UK Official Top 50 number one spot. Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
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Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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NewFronts publishers see an opening with recent YouTube, Facebook ad crises

One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-01 00:00:00 UTC ]
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Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Top women in arts seek explanation for veto of Channel 4 candidate

Bonnie Greer, Tessa Jowell and Valerie Amos demand to know why government blocked Althea Efunshile from boardA dozen of the most respected female figures in the arts and creative industries, including Bonnie Greer, the former culture secretary Tessa Jowell, Valerie Amos and Gail Rebuck, the... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
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