As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most brand-friendly beauty and fashion channels on YouTube, according to OpenSlate rankings from Outrigger Media, which tries to help brands navigate YouTube's sprawling content machine. OpenSlate rates more than 200,000 video producers on criteria such as content quality, publishing frequency and expertise in the subject at hand.Outrigger also estimated the channels' monthly earnings -- after YouTube's cut. YouTube's cut, of course, is why so many companies at the NewFronts will be seeking sponsors for their planned video series, as opposed to pre-roll and overlay advertisers: YouTube doesn't get a cut if the sponsors are baked in early. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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If you are currently living out your quarantine with an argumentative reader of fantasy and science fiction (possibly this person is your child, who knows), or if you aren’t but would like to be, you may get a kick out of this new video series from Penguin Random House, in which noted authors of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-07 14:08:45 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian
[ The Guardian | 2014-02-27 00:00:00 UTC ]
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Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine... Continue reading at Crains New York
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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