Maxim Cuts Circulation 20%

Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'

[ Crains New York | 2012-09-21 00:00:00 UTC ]
News tagged with: #publishing frequency #rate base #executive chairman #verified circulation #audit bureau

Other news stories related to: "Maxim Cuts Circulation 20%"


Maxim Cuts Circulation 20%

Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine... Continue reading at Crains New York

[ Crains New York | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audit bureau #verified circulation #executive chairman #rate base #publishing frequency


Report: Tablet Sales to Cut Magazine Paper Use 20 Percent by 2015

Even paper-focused companies are predicting a major fall for the printed page in the coming years. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-22 00:00:00 UTC ]
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Tattooist proves indelible at the top as The Cut Out Girl cuts in

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Audit Bureau of Circulations, Certified Audit of Circulations Agree to New Relationship

ARLINGTON HEIGHTS, Ill. and WAYNE, N.J. (Sept. 5, 2012)—The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve U.S. newspaper publishers and media buyer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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Sunday Express editor David Wooding departs Reach amid further job cuts

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Charge two devices from one port with this $20 Anker split USB-C cable

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The best live TV streaming services to cut cable in 2024

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Book Riot’s Deals of the Day for October 20, 2024

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The week's bestselling books, Oct. 20

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20 Books Our Editors Don't Want You to Miss This Year

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International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

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500 international publishers demand Frankfurt Book Fair cut ties with Israel.

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The Week in Libraries: September 20, 2024

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With a new memoir 20 years after breakout hit 'Leave (Get Out),' JoJo is back in control

With a memoir, a Broadway turn in 'Moulin Rouge!,' a planned tour and new music, Joanna 'JoJo' Levesque is back in control of her career. Continue reading at Los Angeles Times

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Why Vox Media’s The Cut Made a Print Issue for September

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Panel Mania: 'Deep Cuts' by Kyle Higgins and Joe Clark

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Lit Hub Daily: August 20, 2024

Why libraries are often deliberate targets during war: “For book lovers, there is something profoundly, almost viscerally disturbing about a library on fire.” | Lit Hub Libraries “On paper, Enoch’s travels don’t sound that dissimilar to reported nonhuman encounters.” Luis Elizondo on beings from... Continue reading at Literrary Hub

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