Maxim Cuts Circulation 20%

Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'

[ Crains New York | 2012-09-21 00:00:00 UTC ]
News tagged with: #publishing frequency #rate base #executive chairman #verified circulation #audit bureau

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Lit Hub Daily: March 20, 2024

Howard Norman talks to Michael Ondaatje about his first collection of poetry in twenty-five years. | Lit Hub In Conversation “If the infant is primitive so is its earliest vice, jealousy—probably the most innate vice of all.” The late Elspeth Barker on the most human of experiences. | Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-20 10:30:01 UTC ]
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Religion Book Deals: March 20, 2024

David C Cook signs Christian music artists Rebecca St. James (Fink) and Cubbie Fink's book on love, faith, and marriage; IVP lands Nijay K. Gupta's look at the role of female prophecy in Scripture; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Crain's 20 In Their 20s showed promise at a young age. They're living up to the hype

Brad Weekes was 25 years old and working as a senior associate at public affairs firm Kivvit when Crain's named him to the 2020 class of 20 In Their 20s. The East New York native's goal at the time: Pressure lawmakers to make positive changes.In many ways, Weekes was already doing just that. At... Continue reading at Crains New York

[ Crains New York | 2024-03-06 20:37:04 UTC ]
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The Best New Book Releases Out February 20, 2024

In today's new releases, there's an epic story of a conjuror-made safe haven in 1830s St. Louis, a feminist retelling of Zorro, a Cambodian food-based memoir of survival, and more. Continue reading at Book Riot

[ Book Riot | 2024-02-20 13:30:00 UTC ]
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Two novelists have cut ties with PEN over its Mayim Bialik event and Gaza silence.

Two prominent novelists have broken with PEN America over the organization’s decision to platform controversial actor and outspoken ceasefire opponent Mayim Bialik, as well as its relative silence on the unfolding genocide in Gaza (which so far has claimed the lives of at least 120 writers,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-31 20:56:06 UTC ]
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Amazon's Audible is laying off 5% of its workforce, marking another round of job cuts in tech

Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News

[ ABC News | 2024-01-11 22:47:05 UTC ]
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Holly Jackson’s Maximization of Google Maps

In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times

[ The New York Times | 2024-01-04 10:01:46 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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20 Must-Read Historical Fiction Books Set in Korea

These books provide us with a deeper understanding of what Korea is beyond what we hear or see in popular culture. Continue reading at Book Riot

[ Book Riot | 2023-12-15 11:30:00 UTC ]
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Book Riot’s SFF Deals for November 20, 2023

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-11-20 17:10:43 UTC ]
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Book Deals: Week of November 20, 2023

Ballantine signs Norah O’Donnell to write a “female-focused retelling of American history,” Jamaica Kincaid sells a book about her garden in Vermont to Timber Press, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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This Week's Bestsellers: November 20, 2023

BookTok sensation Rebecca Yarros has the #1 book in the country with 'Iron Flame,' sequel to 'Fourth Wing,' which appears twice on our top 10 list. Plus Christopher Paolini returns to the world of Eragon with 'Murtagh,' and Ali Hazelwood makes a foray into YA with 'Check & Mate.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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20 Must-Read Historical Fiction Books Set in France

These must-read historical fiction books set in France span more than 800 years, from the reign of Eleanor of Aquitaine to post-WWII Paris. Continue reading at Book Riot

[ Book Riot | 2023-10-26 10:31:00 UTC ]
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20 spooky short stories you can read for free online.

The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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The Week in Libraries: October 20, 2023

Among the week's headlines: a congressional hearing in support of book bans; more librarian blowback for Scholastic Book Fairs over its optional collection of diverse books; and the Urban Library Council issues a report on AI in libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Why Tim O'Brien's first novel in 20 years is about America's 'mythomania'

Tim O'Brien, author of the great novel 'The Things They Carried,' explains how COVID and Trump spawned 'America Fantastica,' his first novel in 20 years. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-13 10:00:10 UTC ]
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20 of the Most Thought-Provoking, Philosophical Science Fiction Books of All Time

Looking for a work of science fiction that will make you really think? Welcome to these philosophical sci-fi books! Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:33:00 UTC ]
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Opus & Olives Library Fundraiser Celebrates 20 Years

Opus & Olives, a gala fundraiser sponsored by the Friends of the St. Paul Public Library, is celebrating its 20th anniversary on October 8. The annual event is one of the most successful public library fundraisers in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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Zakiya Dalila Harris' life inspired 'The Other Black Girl.' Why she had to cut the cord

The former editor explains how she turned her acclaimed publishing world satire into a Hulu series, while learning to 'divide' herself from her heroine. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-09-13 19:57:43 UTC ]
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Costs Cut into Profits at Big Publishers

In the first half of 2023, publishers struggled to keep expenses down, with multiple companies citing higher costs as the major reason margins shrank in the first six months of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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