Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine continues to occupy a solid position among men's monthlies. "We're falling all the way to No. 1," Mr. Madden said. (Or to a tie, at least: ESPN The Magazine also promises advertisers paid circulation of 2 million, Mr. Madden added.) With the circulation cut, Maxim will abandon a rate base it has maintained since 2001, when it was a white-hot challenger to established men's magazines. Many publishers have been reevaluating the benefits and costs of maintaining larger circulations, particularly as digital media competes for advertising and consumers. Established magazines that head the other way have become exceptions. There are benefits to maintaining large circulation, but that's not the only factor, Mr. Madden added. "It's about being the most efficient and the best." Maxim has been working on efforts to expand on digital platforms, where it had an average of 79,447 individually paid subscriptions in the first half, as well as in areas such as events. Maxim is hosting 70 events this year, a spike from about 50 last year and the number will expand next year, Mr. Madden said. The title also expects to publish two Salute to the Military newsstand specials next year following the publication... Continue reading at 'Crains New York'
[ Crains New York | 2012-09-21 00:00:00 UTC ]
The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media. Continue reading at Media Week
[ Media Week | 2012-11-15 00:00:00 UTC ]
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NEW YORK, Nov. 15, 2012 /PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the Audit Bureau of Circulations, has completed an initial audit of Adobe Digital Publishing Suite (DPS), a solution that many AAM publisher members use ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-15 00:00:00 UTC ]
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New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand—at least for Manhattan subscribers with doormen. After a test than began in May, sparked by concerns that post-office cutbacks would only continue to worsen, New... Continue reading at Crains New York
[ Crains New York | 2012-09-28 00:00:00 UTC ]
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Maxim magazine is cutting the paid circulation it guarantees advertisers from 2.5 million to 2 million next year, a 20% drop, and reducing its publishing frequency to 10 issues next year from 11 this year. Last year Maxim published 12 issues. Maxim President Ben Madden said the magazine... Continue reading at Crains New York
[ Crains New York | 2012-09-21 00:00:00 UTC ]
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ARLINGTON HEIGHTS, Ill. and WAYNE, N.J. (Sept. 5, 2012)—The Audit Bureau of Circulations (ABC) and Certified Audit of Circulations (CAC) have announced their intention to join forces to better serve U.S. newspaper publishers and media buyer ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-05 00:00:00 UTC ]
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Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York
[ Crains New York | 2012-06-22 00:00:00 UTC ]
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Rupert Murdoch’s son, James Murdoch, has stepped down from his position as executive chairman of News International, News Corporation’s UK publishing unit that has been rocked by a phone hacking scandal and police investigation. James Murdoch will focus on expanding News Corp.’s international... Continue reading at ABC News
[ ABC News | 2012-02-29 00:00:00 UTC ]
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CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week
[ Media Week | 2012-02-20 00:00:00 UTC ]
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The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 08/11/2011 - 12:11 Kevin Conroy Scott has been appointed m.d. of the Charles Pick Consultancy. CPC's owner Martin Pick continues to be Wilbur Smith's agent and also to be executive chairman of the agency. Meanwhile Pick becomes chairman of... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
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Consumer magazines slowed their general circulation skid, with total paid and verified circ dropping 1.2 percent for the second half of 2010 (compared to a 2.3 percent drop in the first half of the year), according to preliminary figures reported in the Audit Bureau of Circulations' most recent... Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-07 00:00:00 UTC ]
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