Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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New releases in fiction, nonfiction and comics that caught our attention. Hum by Helen Phillips Robots have become a regular fixture of the workforce, and humans are losing their jobs to AI. Climate change is wreaking havoc on the planet. It’s getting harder and harder for the average person to... Continue reading at Engadget
[ Engadget | 2024-08-10 19:43:55 UTC ]
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#chris condon
Ever heard of “reading yoga”? You know, figuring out the best way to position yourself while holding your e-reader so you don’t end up with a crick in your neck? A big problem, especially as you get older. But no longer a problem when you have a remote page turner! Just prop your Kindle... Continue reading at PC World
[ PC World | 2024-07-25 15:28:33 UTC ]
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In her most recent book, “The Backyard Bird Chronicles,” the best-selling author revels in a newfound preoccupation with birds — and drawing. Continue reading at The New York Times
[ The New York Times | 2024-07-10 09:00:32 UTC ]
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The one thing that annoys me when reading my Kindle? Trying to find a comfortable reading position, especially when I’m in bed. If you’re like me, then this cozy pillow stand with built-in snack bowl might be just the thing you need. And now that it’s just $40 for Prime members, it’s... Continue reading at PC World
[ PC World | 2024-07-08 15:18:09 UTC ]
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Anyone who’s an avid Kindle reader is gonna want this tiny page turner for Kindle devices—and right now you can get it for just $15 if you’re an Amazon Prime member (or $18 if you aren’t). This nifty gadget is a total game changer if you love reading ebooks but hate having to tap the... Continue reading at PC World
[ PC World | 2024-06-24 16:23:09 UTC ]
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The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
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Readers share their tips on discovering new authors and reading more widelyIn addition to the excellent advice provided in your article on reading (The experts: librarians on 20 easy, enjoyable ways to read more brilliant books, 25 April), I would add the following. The old adage of not judging... Continue reading at The Guardian
[ The Guardian | 2024-04-28 16:39:44 UTC ]
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I first met Crystal Hana Kim at Women and Children First Bookstore in Chicago in 2017 for a book event, just after she just won the 2017 PEN/Robert J. Dau Short Story Prize for Emerging Writers. She greeted me with warm enthusiasm and we spoke about Korean history. Her debut novel, If You Leave... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-02 08:54:17 UTC ]
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At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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#digital media
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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The Pulitzer Prize-winning author was always willing to experiment with his prose, pacing and narration, crafting an oeuvre that varied wildly in style and structure. Continue reading at The Conversation
[ The Conversation | 2023-06-16 17:42:27 UTC ]
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According to the National Bureau of Economic Research, these 15 firms could be poised for a stock market rally. Ever since ChatGPT’s release, Americans have been wrestling with the idea of generative artificial intelligence automating our existence. Large language models are trained on... Continue reading at Fast Company
[ Fast Company | 2023-05-08 14:36:00 UTC ]
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#libraries