The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
News tagged with: #ad reinsertion #key component #premium publishers

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Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday

[ Digiday | 2015-04-01 00:00:00 UTC ]
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Hodder & Stoughton snaps up Turner's The Queen's Thief series

Hodder & Stoughton has signed up the award-winning The Queen’s Thief series from author Megan Whalen Turner and will publish new paperback editions of the series in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 07:14:44 UTC ]
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Watch Chanel Miller’s Dayton Literary Peace Prize speech, delivered in Brock Turner’s hometown.

On Sunday night, both the 2020 and 2021 winners of the Dayton Literary Peace Prize accepted their awards in an in-person ceremony—including Chanel Miller, who won the 2020 Prize for nonfiction for her memoir Know My Name. Dayton, Ohio is the hometown of Brock Turner, who was convicted of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-19 18:22:33 UTC ]
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Claire Vaye Watkins’s new novel approaches motherhood — with a torch

In “I Love You But I’ve Chosen Darkness,” a conflicted new mother abandons her child and husband. Continue reading at The Washington Post

[ The Washington Post | 2021-10-26 14:39:00 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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Blink scoops Flintoff's 'unique approach to life'

Blink will publish The Book of Fred by presenter and former cricketer Andrew "Freddie" Flintoff.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-26 21:24:35 UTC ]
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An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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14 Queer and BIPOC Books From Arsenal Pulp Press to Read Right Now

Arsenal Pulp Press is an indie publisher that focuses on queer and BIPOC books. Here are 14 titles to get you started reading their backlog! Continue reading at Book Riot

[ Book Riot | 2021-04-02 10:34:00 UTC ]
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A novel approach to IR35

Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller

[ The Bookseller | 2021-03-09 00:04:53 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Tinder Press acquires 'breathtaking literary page turner' from Owen

Tinder Press, Headline's literary imprint, has acquired Small Angels by Lauren Owen, author of The Quick (Vintage, 2014). Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 00:05:34 UTC ]
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Turner Publishing Buys Prospect Park Books

Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
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Bloomsbury bags 'urgent' non-fiction title from economist Blakeley

Bloombury is to publish the first major work by 27-year-old economist Grace Blakeley, after winning a 10-way auction.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 18:38:16 UTC ]
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Patrick Turner, 'PW' Co-Owner, Dies at 71

Patrick Turner, a book designer and art director for a number of book and magazine publishers and who was most recently co-owner of 'PW,' died last week after a long battle with cancer. He was 71. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Culture Recovery Fund application deadline approaches

Arts Council England has urged businesses to apply for the Culture Recovery Fund before the first round's deadline this Friday (21st August). Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 18:46:24 UTC ]
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