The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated guaranteed and maybe even ad reinsertion. Ad sales professionals at The Economist and Turner weigh in on good programmatic practices and how it can help to experiment. – Sponsored by Ooyala The post The new programmatic arsenal: How Turner, The Economist are beefing up their approach appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-28 00:00:00 UTC ]
News tagged with: #premium publishers #key component #ad reinsertion

Other Publishing stories related to: 'The new programmatic arsenal: How Turner, The Economist are beefing up their approach'

The new programmatic arsenal: How Turner, The Economist are beefing up their approach

Premium publishers and broadcasters are acknowledging programmatic as a key component of their digital ad strategies. In order to take control back from the demand side in today’s programmatic landscape, they’re stockpiling some tools in their programmatic arsenals—tools like automated... Continue reading at Digiday

[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #key component #ad reinsertion

Digiday Research: How Japanese publishers are approaching programmatic

At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
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Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday

[ Digiday | 2015-04-01 00:00:00 UTC ]
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Get this $15 page turner for your Kindle and read in absolute comfort

Anyone who’s an avid Kindle reader is gonna want this tiny page turner for Kindle devices—and right now you can get it for just $15 if you’re an Amazon Prime member (or $18 if you aren’t). This nifty gadget is a total game changer if you love reading ebooks but hate having to tap the... Continue reading at PC World

[ PC World | 2024-06-24 16:23:09 UTC ]
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Column: Anthony Fauci has a right to savage Trump. His memoir takes a different and telling approach

The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
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A page-turner: how to get your reading groove back | Letters

Readers share their tips on discovering new authors and reading more widelyIn addition to the excellent advice provided in your article on reading (The experts: librarians on 20 easy, enjoyable ways to read more brilliant books, 25 April), I would add the following. The old adage of not judging... Continue reading at The Guardian

[ The Guardian | 2024-04-28 16:39:44 UTC ]
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Crystal Hana Kim on Writing as a Mother, the Korean Diaspora, and How to Structure a Page-Turner

I first met Crystal Hana Kim at Women and Children First Bookstore in Chicago in 2017 for a book event, just after she just won the 2017 PEN/Robert J. Dau Short Story Prize for Emerging Writers. She greeted me with warm enthusiasm and we spoke about Korean history. Her debut novel, If You Leave... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-02 08:54:17 UTC ]
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Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday

[ Digiday | 2023-09-14 04:01:00 UTC ]
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Newsroom unions’ return to office negotiations heat up as fall approaches

With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue.  Continue reading at Digiday

[ Digiday | 2023-08-28 04:01:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned

Turner Publishing Buys Three Imprints from Mango Publishing

In a deal completed on June 30, Turner acquired the Conari Press, Bonhomie Press, and Woo! Jr. imprints—and with them a total of 589 titles—from Mango. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
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Cormac McCarthy's fearless approach to writing

The Pulitzer Prize-winning author was always willing to experiment with his prose, pacing and narration, crafting an oeuvre that varied wildly in style and structure. Continue reading at The Conversation

[ The Conversation | 2023-06-16 17:42:27 UTC ]
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ChatGPT will create winners and losers in the corporate world. Economists tried to rank them

According to the National Bureau of Economic Research, these 15 firms could be poised for a stock market rally. Ever since ChatGPT’s release, Americans have been wrestling with the idea of generative artificial intelligence automating our existence. Large language models are trained on... Continue reading at Fast Company

[ Fast Company | 2023-05-08 14:36:00 UTC ]
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Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make

Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Turner Buys West Margin Press

In a deal that involves more than 500 titles, Turner Publishing has acquired West Margin Press from the Ingram Content Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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